B2B Content Writer

Location
Toronto
Workplace
Hybrid
Employment
Full-time
Compensation
CA$55k – CA$65k

About this role

Sodales is seeking a B2B Content Writer to join our marketing team. We build compliance software for enterprise HR teams, and we need a writer who can make complex topics clear and credible for a senior buyer audience. Product training will be provided. Strong B2B writing experience is essential, and working knowledge of on-page SEO is a big plus.

Responsibilities

  • Collaborate with marketing and internal teams to develop, execute, and optimize content and campaigns that drive pipeline growth.
  • Publish and manage Sodales' written content including articles, product updates, success stories, and new assets that move buyers through the funnel.
  • Support content generation for SEO and social media, writing across different formats: social posts, emails, whitepapers, SEO positioning articles, product brochures, news, video copy, and other marketing materials.
  • Work closely with the SEO and content marketing department to execute on briefs and strategic initiatives.
  • Own the performance of the writing content by monitoring what's working, identify patterns, and continuously optimize.

Requirements and Qualifications

  • Bachelor's degree in marketing, business, or a related field
  • 3-4 years of experience as a content writer or digital marketer, ideally in a B2B or SaaS environment
  • Strong editing and proofreading skills with serious attention to detail
  • Comfortable collaborating with internal subject matter experts to develop accurate, insight-driven content
  • Hands-on experience with core marketing and SEO tools

To Apply

Please note: candidates must include 1–2 B2B writing samples for their application to be reviewed.

Bonus: Prior experience writing for fintech, HR tech, compliance, or adjacent B2B verticals.

Why Join Us?

Sodales values data-driven decision-making, cross-functional collaboration, and content that actually moves buyers. You'll have real ownership over written ranking content at a high-growth enterprise software company.

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