General Manager, Netherlands (Commercial)

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger
Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters
Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

General Management at Shine

The Netherlands is one of Shine's next markets to bring the unified market model to life. Four established brands operate here today: Shine NL (invoicing and accounting), Employes (payroll and HR), Tellow (invoicing, accounting and banking), and Zervant (invoicing), together serving freelancers and micro-businesses across the Dutch market. The mandate for this role is to bring them together into one market business: one commercial strategy, one budget, one go-to-market story, with a single person accountable for the result.

Shine, backed by Silver Lake, is consolidating a set of strong European brands into a single platform spanning banking, invoicing, accounting and payroll. The General Manager for the Netherlands owns how that comes together in this market.

Your Role as General Manager, Netherlands

You are the single accountable owner of total Dutch revenue across every product line. You hold the full-market commercial budget and decide how it is spent. You lead the entire local commercial team. The Business Unit Leads run the products. You run the market.

Your responsibilities will include:

• The market number. You are the single accountable owner of total Dutch revenue across every product line, against plan.

• The full-market commercial budget. You hold the market envelope, set each product line's allocation, and reallocate across them as performance moves while optimising investment against the underlying economics of each product line.

• Blended market CAC and payback, and the efficiency of the market's total commercial spend.

• The local commercial team, country marketing, customer success, and market-level partnerships.

• The customer relationship at market level, across the full portfolio.

• Market coherence: one go-to-market story across Shine NL, Employes, Tellow and Zervant.

What you Decide:

• How the market budget splits across product lines and channels, and reallocation mid-period as performance moves.

• Local pricing, within global pricing policy.

• Which products to lean into or hold in the market, within portfolio strategy.

• Local hiring within the approved headcount plan.

• Final call on budget and priority when product lines compete for the same resources.

What is not yours:

• The global product roadmap. That sits with the global product organisation.

• Product-line execution detail. You set the frame and arbitrate. You do not run the Business Units day to day.

How you will be measured:

• Total Dutch market revenue against plan.

• Market CAC and payback.

• Market net revenue retention.

• Market share.

Where the role sits:

• Reports to SVP Revenue.

• Manages every Business Unit Lead in the Dutch market, plus country marketing, partnerships and customer success.

• Works closely with the global product teams for accounting, payroll and banking, with brand, and with Finance and People partners for planning and org decisions.

About you

• You have owned a market or business-unit revenue number in B2B software, fintech, or SaaS, ideally serving small businesses, the self-employed, or accountants, and you have been measured on it.

• You have held a real commercial budget and answered for CAC and payback, not just topline growth.

• You have run more than one product line or revenue stream at once, ideally spanning different economic models such as subscription and banking revenue, and made the trade-offs between them under a single budget.

• You have built or rebuilt a commercial team and led it through change, including post-merger integration.

• You have operated in a PE-backed or post-merger environment, where the structure is still forming and you helped form it.

• You are based in the Netherlands, speak native Dutch and are fluent in English.

• In Netherlands we roles on 12 month FTC's at a time for 3 consecutive years and these lead into a permanent contract, performance permitting

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.