Digital Messaging Specialist

Scheels Company Goals:

We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. 

Overview:  

The Digital Messaging Specialist will play a key role on the Digital team to develop, execute, and evaluate Email, SMS, and Push marketing campaigns to drive sales, grow our CRM, and support growth initiatives. This position collaborates across campus departments to drive customer experience and sales for all of Scheels. 

Scheels Company Goals:

We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. 

Responsibilities: 

• Own and maintain the Email, SMS, and Push campaign messaging calendar in alignment with merchandising priorities, promotional events, and broader company growth goals
• Develop and maintain weekly reporting dashboards to evaluate campaign performance and identify messaging adjustments
• Build and deploy targeted campaign messaging through our ESP platform to drive CRM engagement, customer retention, and increased revenue
• Collaborate across different campus teams (merchandising, customer service, fulfillment, marketing) to share campaign performance insights and recommend actionable future strategies
• Coordinate acquisition strategies to build our CRM with high-quality subscribers
• Advance segmentation strategies to deliver highly relevant, targeted messaging
• Identify and execute data-driven A/B testing to optimize campaign KPIs and customer experience
• Become a power user of internal marketing platforms, driving innovation through new features and messaging capabilities
• Analyze industry trends and competitor strategies to translate best practices into actionable messaging campaigns
• Ability to be organized, detailed, and multi-task
• Excellent judgment, strategic thinker, enthusiastic, and entrepreneurial
• Ability to work independently and with the team
• Strong initiative and vision for continuous improvement with a proven ability to thrive in a fast paced environment
• Excellent written & oral communication skills, including proofreading skills
• Strong presentation skills to communicate effectively across all levels of the organization
• Must be flexible to work between 7a.m. and 5p.m., Monday through Friday, with some weekends as needed

Requirements: 

Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency

• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact

• Show respect and appreciation for others and Scheels

• Arrive to work and meetings 10 minutes early

Team Mentality

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback

• Ability to adapt to a changing work environment

• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines

Education & Experience:

• Ideal candidate will have a minimum of an Associate's degree in Business, Marketing, or related field 
• 1-3 years marketing experience

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation

Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Scheels cares about the health and safety of our Associates.  Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

 

 

EQUAL EMPLOYMENT OPPORTUNITY 

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.