Chief Commercial Officer

About Pulsetto

Pulsetto is one of the fastest-growing wellness tech companies—in 2025, we were officially recognised by Deloitte as the #1 Company to Watch in the Technology Fast 50 CE programme.

You may have also seen us on Netflix’s “Don’t Die”, our founder’s Shark Tank pitch 🦈, or even heard that Cristiano Ronaldo and top NBA players use Pulsetto for recovery.

Despite the spotlight, we’re a humble team, moving fast, iterating even faster, and building the future of nervous system wellness. And now we’re expanding our leadership team to power the next stage of profitable global growth.

About The Role & Company Context

Pulsetto is a fast-growing DTC wellness-tech company selling hardware and operating across e-commerce, a subscription model, a companion app, international marketplaces, B2B, and retail distribution.

We are looking for a Chief Commercial Officer to lead profitable growth across our existing customer base and international commercial channels.

You will take end-to-end responsibility for increasing customer lifetime value, retention, recurring revenue and channel contribution while protecting customer experience and margin.

This is not a traditional sales leadership role and not an extension of performance marketing. It requires a commercially strong, hands-on executive who can connect customer economics, lifecycle monetization, customer care, and international channel growth.

Core Responsibilities

Commercial strategy & performance ownership

• Own the commercial strategy, annual plan, budget and forecast across all four commercial pillars

• Establish clear revenue, gross margin, retention and customer-value targets

• Build one commercial performance dashboard and operating rhythm across CVM, Customer Care, Marketplaces and B2B

• Allocate resources and commercial investments based on incremental revenue and contribution

• Improve commercial forecasting, prioritization and decision-making

• Establish clear policies for pricing, promotions, discounts, marketplace parity and partner economics

• Translate customer and channel insights into recommendations for product development, propositions, packaging and market expansion

• Build and lead strong commercial teams, processes, performance standards and incentive systems

• Work closely with the CMO on acquisition-to-retention economics and with the Chief Brand Officer on consistent commercial activation

Customer Value Management

• Own the commercial lifecycle strategy across onboarding, activation, engagement, cross-sell, upsell, renewal, win-back and churn prevention

• Translate customer behavior and cohort data into targeted journeys, propositions and offers

• Improve retention, repeat purchase, recurring revenue and customer lifetime value

• Build a robust customer segmentation and value-management model

• Lead pricing and monetization recommendations together with Finance, Product and Marketing

• Establish clear ownership and measurement of customer value across the full lifecycle

Customer Care

• Transform Customer Care into a retention, trust and customer-insight function—not only a ticket-resolution operation

• Establish the service strategy, capacity model, SLAs, quality standards and escalation processes

• Improve customer satisfaction while managing contact rates, resolution quality and cost to serve

• Build a closed voice-of-customer loop that informs Product, Brand, Marketing and Operations

• Identify recurring customer issues and ensure that root causes are addressed across the organization

Marketplaces

• Own the strategy, performance and P&L of Amazon, TikTok Shop and other priority marketplaces

• Determine channel priorities, assortment, pricing, promotions and platform-specific operating models

• Build scalable marketplace capabilities, teams and processes

• Improve marketplace revenue, contribution margin and account performance

• Balance channel growth with brand standards, pricing integrity and channel-conflict risk

B2B & retail distribution

• Develop the international B2B, wholesale, retail and key-account strategy

• Build a high-quality commercial pipeline and priority-market expansion plan

• Own partner economics, commercial agreements, account performance and sell-through discipline

• Strengthen Pulsetto’s retail presence across priority markets

• Build scalable account-management and distribution capabilities

• Ensure that retail and partner execution follows Pulsetto’s global brand standards

Must-Have Requirements

• 10+ years of commercial experience in international consumer, subscription, e-commerce, wellness, connected-device, or omnichannel businesses

• Proven senior leadership experience with responsibility for revenue, margin, and commercial performance

• A strong track record of growing both revenue and profitability through multiple commercial levers—not only paid acquisition

• Hands-on experience in at least three of the following areas: customer lifecycle management, subscription or recurring revenue, marketplaces, B2B, retail distribution and customer operations

• Strong understanding of customer and commercial economics, including cohort analysis, LTV/CAC, retention, pricing, contribution margin and forecasting

• Experience building scalable commercial processes, dashboards and performance-management rhythms

• Strong analytical judgment and the ability to turn data into clear commercial priorities

• Experience leading and developing high-performing, cross-functional teams

• Ability to combine strategic thinking with operational depth and hands-on execution

• Confidence working directly with founders, the CEO and the wider executive team in a fast-changing environment

• Fluent English

Nice-to-Have

• Experience in DTC wellness, health technology, consumer electronics or subscription-led businesses

• Experience scaling an international commercial function in a startup or scale-up

• Strong knowledge of Amazon, TikTok Shop, or other global marketplaces

• Experience expanding B2B and retail distribution across Europe and the US

• Experience transforming Customer Care into a retention and customer-value function

• Experience working across hardware, subscription, and digital-product business models

• Previous C-level or broad multi-functional commercial leadership experience

What We Offer

• The opportunity to shape Pulsetto’s next stage of profitable international growth

• Responsibility for building an integrated commercial function rather than inheriting a fixed model

• Significant influence over customer strategy, monetization, marketplaces, B2B and retail expansion

• Collaboration with a world-class team across Europe and the US

• Private health insurance after 6 months

• Hybrid model—3 days in the Vilnius office

• Work-from-anywhere flexibility: ability to work from anywhere in the world for up to 40 days per year

• Office perks—including free lunch 3x/week for the Vilnius team

• Additional vacation days based on tenure

• Birthday day off

• Pulsetto device to support your well-being

• A fast-growing, supportive environment where experimentation and ownership are the norm

Location: Vilnius / Hybrid

Employment Type: Full-time

Salary: €7,000–9,000 gross/month plus performance bonus