Performance Marketing Lead

What we're looking for

We need someone with 3–5+ years of experience in paid acquisition who has built and scaled channels from scratch — particularly Meta Ads. You should be comfortable managing six-figure+ monthly budgets, directing creative testing loops, and reasoning about CAC, LTV, and payback periods without a template. Bonus points if you've worked at a consumer subscription company or agency running paid social for competitive brands.

What you'll do:

• Own and optimize our Google Ads program end-to-end: account structure, keywords, bids, budget pacing, and experiment roadmap
• Scale our Meta Ads program through rigorous creative testing, A/B experimentation, and iterative optimization
• Launch new paid channels including TikTok, Reddit, and newsletter/CPM partnerships
• Brief and direct creative production — working with in-house support or freelance/agency partners to develop high-converting ad creative
• Build and maintain reporting on CAC, LTV, and ROAS to inform budget allocation and channel strategy
• Ship new experiments weekly, maintaining a tight feedback loop between creative performance and spend decisions
• Collaborate with the organic social and content team to leverage earned media into paid amplification