Performance Marketing Lead
- Location
- New York
- Workplace
- On-site
- Compensation
- $140k – $160k + equity
About this role
What we're looking for
We need someone with 3–5+ years of experience in paid acquisition who has built and scaled channels from scratch — particularly Meta Ads. You should be comfortable managing six-figure+ monthly budgets, directing creative testing loops, and reasoning about CAC, LTV, and payback periods without a template. Bonus points if you've worked at a consumer subscription company or agency running paid social for competitive brands.
What you'll do:
Own and optimize our Google Ads program end-to-end: account structure, keywords, bids, budget pacing, and experiment roadmap
Scale our Meta Ads program through rigorous creative testing, A/B experimentation, and iterative optimization
Launch new paid channels including TikTok, Reddit, and newsletter/CPM partnerships
Brief and direct creative production — working with in-house support or freelance/agency partners to develop high-converting ad creative
Build and maintain reporting on CAC, LTV, and ROAS to inform budget allocation and channel strategy
Ship new experiments weekly, maintaining a tight feedback loop between creative performance and spend decisions
Collaborate with the organic social and content team to leverage earned media into paid amplification
What happens next
Skip the application pile. I get you in front of the people who decide.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
When the company wants to meet, I get the call on your calendar. You just show up.
Culture & values
All roles are in person in Brooklyn, New York
Company seeks high agency, mission-driven, and passionate builders
Company values mission-driven approach to work
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