Trade Marketing Manager

Key accountabilities

The role is accountable for end-to-end in-platform trade marketing delivery, with the following allocation of responsibilities.

1. On-Platform Marketing | 60%

• Develop practical, platform-specific trade marketing plans for Cenovis and EVE across relevant China e-commerce channels (such as Tmall, JD and Douyin), including domestic and cross-border models where applicable. Adapt platform approaches to shopper behavior, brand objectives and channel priorities.

• Own the in-platform marketing calendar, from always-on activation to major campaign moments (such as 618, Double 11 and platform-led events); coordinate campaign briefs, timelines, execution readiness and post-campaign reviews.

• Manage the full trade marketing A&P cycle for assigned brands: budget planning and allocation, spend tracking, utilization, reconciliation, campaign evaluation and actionable optimization, in collaboration with Finance and relevant partners.

• Plan and optimize in-platform paid media and traffic initiatives (including search, display and livestream as relevant), using platform data and performance indicators to improve traffic quality, conversion efficiency and return on marketing investment.

• Work with Key Account, platform contacts and agencies to execute joint platform campaigns and secure effective marketing resources; coordinate activity details and ensure consistent, timely follow-through.

• Use consumer insights, platform data and campaign/funnel performance to identify improvement opportunities; translate findings into clear actions for targeting, retargeting, sampling, Gift-with-Purchase (GWP) and shopper engagement programs.

• Track campaign results and key performance indicators, identify execution gaps promptly, and share practical learnings and optimization recommendations with internal stakeholders.

2. Content & Visual | 20%

• Partner with Brand Marketing and Innovation teams to translate brand assets into effective platform content, including product detail pages (PDP), main images, product copy, A+ content, campaign visuals and consumer review management, with a focus on relevance and conversion.

• Brief, coordinate and review e-commerce creative materials, short-form video and livestream-related content with internal teams and external vendors; ensure materials meet platform specifications, brand positioning and agreed quality standards.

• Use content performance and shopper feedback to support ongoing optimization, while ensuring compliance with Opella brand guidelines and applicable local regulatory requirements for health-related categories.

3. Compliance & Processes | 15%

• Maintain and continuously improve clear, scalable trade marketing processes and A&P SOPs, including campaign planning, vendor coordination, documentation and post-activity review.

• Work with Procurement, Legal and S&OP teams on marketing contracts, vendor arrangements and required approvals; support internal and external compliance reviews with complete, audit-ready records.

• Maintain accurate records for activity spending, reconciliation vouchers and campaign evidence, ensuring timely documentation and adherence to approved financial processes.

• Provide Finance with accurate A&P tracking, cost inputs and relevant performance information to support sound budget control and P&L reporting.

4. Cross-Functional Collaboration | 5%

• Collaborate with Key Account and Sales teams to align trade marketing activities with commercial plans, account priorities and platform opportunities; provide activation toolkits and data inputs as needed.

• Work constructively with Brand Marketing, Performance Analysis, Finance and external partners to resolve execution issues, maintain consistent brand communication and deliver campaigns efficiently.

• Share platform developments, channel insights and consumer learnings with the wider Trade Marketing team; support customer discussions and continuous improvement of ways of working.

About you

Education

• Bachelor’s degree or above in Marketing, Business Administration, E-commerce or a related discipline.

Experience & knowledge

• 6+ years of relevant experience in e-commerce trade marketing, digital commerce marketing or related commercial marketing roles, preferably within FMCG, Consumer Healthcare or related consumer-facing industries.

• Demonstrated, hands-on experience in platform marketing and campaign operations, with deep knowledge of at least one leading China e-commerce ecosystem and the ability to apply learnings across channels.

• Practical experience with marketing activities, media/traffic tools, activation mechanics, vendor or agency management, and the end-to-end campaign process from planning to review.

• Working knowledge of A&P budget tracking, campaign ROI and key e-commerce performance metrics; comfortable using data to identify operational improvements.

• Familiarity with major China e-commerce platforms such as Tmall, JD and Douyin. Experience in multiple platforms, cross-border e-commerce, livestream activation or VMS/OTC categories is an advantage, not a prerequisite.

Core competencies

• Execution excellence – organized, hands-on and attentive to detail, with the ability to manage multiple workstreams and deliver consistently against commitments.

• Ownership and reliability – accountable, dependable and persistent in following through on complex operational tasks and solving day-to-day challenges.

• Collaboration and interpersonal effectiveness – empathetic, respectful and trustworthy; able to build positive working relationships across functions and with external partners.

• Analytical and commercial awareness – able to interpret campaign metrics, spend, conversion and ROI and make pragmatic decisions balancing consumer, brand and budget considerations.

• Proactive problem-solving and continuous improvement – practical, positive and open-minded, with the initiative to propose process improvements and learn new ways of working.

• Communication – clear, constructive and solution-oriented when aligning priorities, handling feedback and coordinating stakeholders.