PRODUCT SENIOR SPECIALIST
About this role
Job Responsibilities & Tasks (Duties include but are not limited to)
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Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture.
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Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning on a monthly basis (along with a reporting system).
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Follow up with the category team that all the CCF are issued and set a monthly meeting with the brand manager to assess and evaluate the quality of the products.
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Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.
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Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches and promo mechanics requirements.
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Analyze retail audit reports (AC Nielson, EPOS …) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives.
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Manage social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing
Required Job Qualifications & Competencies
4.1
Education & Experience
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Minimum bachelor's degree in business administration, MBA is a plus.
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A minimum of 2-3 years of experience in FMCG.
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In-depth knowledge of marketing and sales operations and processes.
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Must be knowledgeable in a similar role.
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Excellent written and verbal communication, presentation, and interpersonal skills.
Company at a glance
As division of Napco National, we have been packaging manufacturers for over 65 years now. we’ve grown to produce over 440,000 MT of plastics, paper & foil laminates packaging, fillers & compounds, unit cartons, solvents & inks, from 17 manufacturing sites in 5 countries. With a strong set of values, our team of over 3,000 employees, work with passion & dedication, to improve our customers’ experience & the world around us.
Driven by an entrepreneurial pioneering spirit, our products today reach customers in over 90 countries across the Middle East, Africa, Europe & the UK & Americas, through our wide network of sales & logistics hubs spread across continents.
Our vision motivates us to become global industry leaders & exponentially drives our growth. With expert manufacturing know-how, operational excellence & advanced technology capabilities, we grew our diversified product portfolio to serve multiple sectors in the B2C finished goods & B2B raw materials, films & packaging for the region’s greatest brands & loyal consumers.
With a “customers-first” approach, we work together with our customers to deliver value- driven packaging solutions. We continuously pursue technological breakthroughs & keep innovation at the forefront of our product lifecycle with the continuous support of our research & development center (PACT).
Our commitment to quality & security help us set high standards & deliver products that meet the qualifications of our International certifications. We are committed to reduce our environmental negative impacts & aim to partner across the value chain for a circular economy, bio-based components, responsible sourcing & sustainable products development. By believing in a sustainable future, we take steps to preserve the wellbeing of our employees & communities at large.
Being part of the solution to global sustainability challenges will secure the long-term success of our employees, customers & business.
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