About this role
Growth Strategic
We are looking for a Growth Strategic to drive business growth by developing data-driven strategies that improve user acquisition, activation, retention, and overall business performance. You will work closely with cross-functional teams to identify growth opportunities, optimize campaigns and customer journeys, and turn data and market insights into actionable strategies that drive Member Paid, transactions, and GMV.
Job Description
Develop and execute growth strategies to increase user acquisition, Member Paid, transactions, and GMV in line with business targets.
Analyze user, transaction, and customer behavior data to identify growth opportunities and provide data-driven business recommendations.
Design and optimize growth campaigns, referral programs, cashback, loyalty programs, and other initiatives to improve acquisition, retention, and repeat transactions.
Collaborate with Digital Marketing, Product, CRM, Business Development, and other cross-functional teams to execute growth initiatives effectively.
Monitor key performance metrics including User Acquisition, Conversion Rate, Retention Rate, GMV, CAC, and LTV.
Conduct A/B testing and growth experiments to identify opportunities for performance improvement.
Conduct market research and competitor analysis to identify new business and growth opportunities.
Support the development of product, membership, monetization, and customer engagement strategies.
Prepare performance reports, evaluate strategy effectiveness, and provide actionable recommendations to management.
Job Specification
2–4 years of experience in Growth, Growth Strategy, Digital Marketing, Business Strategy, Product Growth, or a related field.
Strong understanding of user acquisition, activation, conversion, retention, and customer lifecycle.
Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
Familiar with key business metrics such as GMV, Conversion Rate, Retention Rate, CAC, LTV, and ROI/ROAS.
Experience developing and optimizing campaigns, referral programs, loyalty programs, cashback programs, or other growth initiatives.
Familiar with A/B testing, experimentation, funnel analysis, cohort analysis, and customer segmentation.
Proficient in Microsoft Excel/Google Sheets and comfortable working with analytics or dashboard tools.
Familiar with tools such as Looker/Looker Studio, GA4, Mixpanel, Amplitude, or other analytics tools is a plus.
Experience in e-commerce, marketplace, fintech, loyalty/rewards, membership, or digital platforms is a plus.
Strong communication and collaboration skills with the ability to work across multiple teams.
Data-driven, proactive, strategic, and result-oriented, with strong ownership of business targets.
Willing to work fully onsite (WFO) at PIK 2.
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