CLUSTER DIRECTOR OF COMMERCIAL

Job Location:

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

The Cluster Commercial Director is a senior leadership position responsible for defining, driving and executing the integrated commercial strategy across the portfolio.

The role provides strategic leadership and oversight of Sales, Marketing, Revenue Management, Distribution, Public Relations, Communications and Brand Positioning, ensuring a cohesive, commercially focused and performance-driven approach, ensuring each property achieves its financial objectives while maximising opportunities and synergies across the cluster.

KEY DUTIES AND RESPONSIBILITIES

At Anantara, we are proud to represent our hotel and our country to guests from all over the world. We treat our guests and our colleagues with respect, and work hard together to deliver the highest quality of service to all:

Commercial Strategy & Business Leadership

• Lead the development and execution of the overall commercial strategy across both properties, covering Sales, Marketing, Revenue Management, Distribution, E-commerce and ancillary revenue.
• Drive commercial budgeting, forecasting and business planning, ensuring alignment with property positioning, ownership objectives and regional commercial direction.
• Define and optimise business mix by market segment, distribution channel and source market, identifying opportunities for revenue growth and cross-property synergies.
• Oversee commercial strategies for pre-openings, renovations and repositioning projects, ensuring successful market penetration and revenue performance.

Revenue Management & Pricing

• Lead the overall revenue management strategy, optimising pricing, inventory allocation, demand forecasting and market segmentation.
• Drive a Total Revenue Management approach across Rooms, Food & Beverage, Spa, Wellness, Events and other revenue streams.
• Oversee pricing strategies, business mix, revenue forecasts, pace analysis and commercial performance, ensuring profitability and competitiveness.
• Ensure effective collaboration between Revenue, Sales, Reservations, Operations and Finance to maximise revenue opportunities.

Sales & Business Development

• Provide strategic leadership to the property Sales teams, setting commercial objectives, market priorities and business development strategies.
• Develop and strengthen relationships with key corporate, leisure, wholesale, government and group partners, as well as luxury travel networks and consortia.
• Drive new business opportunities, strategic partnerships, account development and cross-selling initiatives across both properties.
• Monitor sales performance, pipeline development, conversion rates and account profitability.

Marketing, Communications & Brand Positioning

• Lead the strategic direction of Marketing, Public Relations and Communications across both properties, ensuring strong brand positioning and market visibility.
• Oversee integrated marketing, digital, PR and communications strategies to drive brand awareness, demand generation and revenue growth.
• Develop relationships with international and regional media, luxury publications, travel editors, influencers and key industry partners.
• Ensure marketing investments and campaigns deliver measurable results and strong return on investment.

Distribution & E-commerce

• Oversee the distribution and e-commerce strategy, maximising direct booking contribution and optimising channel mix and profitability.
• Drive digital marketing performance across SEO, SEM, social media, CRM, email marketing and paid media.
• Manage strategic distribution partnerships, including OTAs, GDS, luxury travel advisors, wholesalers and tour operators.
• Monitor distribution costs, channel performance, booking conversion and pricing integrity.

Financial Performance & Business Intelligence

• Take accountability for achieving commercial revenue objectives and profitability-related KPIs across both properties.
• Oversee commercial budgets, monthly forecasts, quarterly re-forecasts and financial performance reviews.
• Analyse market trends, competitor performance, business mix, revenue and profitability, providing actionable recommendations to senior management and ownership.
• Identify commercial underperformance and implement corrective action plans to ensure sustainable revenue growth and positive GOP contribution.

Leadership & Team Development

• Lead, inspire and develop a high-performing, multidisciplinary commercial team across both properties.
• Coach and develop commercial leaders across Sales, Marketing, Revenue Management, Reservations and E-commerce, promoting accountability and collaboration.
• Establish clear objectives, performance expectations and succession plans, supporting continuous professional development.
• Foster a results-driven culture focused on innovation, commercial excellence and delivering exceptional luxury guest experiences.

Strategic Partnerships & Collaboration

• Identify and maximise commercial synergies across both properties, markets, customer segments and distribution networks.
• Build strong relationships with General Managers, Finance, Operations, regional and corporate teams, ensuring alignment with overall business objectives.
• Ensure commercial strategies maintain Anantara brand standards, contractual obligations and relevant regulatory requirements.

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