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Market Scope

Marketing Associate – Tea Brand (ID 1368)

Kolkata · On-site
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About this role

 Execute and optimize performance marketing campaigns across digital platforms.
 Support campaign planning, audience targeting, budget tracking, and performance analysis.
 Coordinate with internal and external stakeholders to ensure timely campaign delivery.
 Manage social media scheduling and publishing across brand channels.
 Monitor and engage with online communities, responding to customer queries and comments.
 Track social engagement metrics and recommend actions to improve community growth.
 Develop compelling marketing copy for social media, websites, email campaigns, and digital advertisements.
 Support content creation initiatives, including short-form video development and channel management.
 Ensure all content aligns with brand voice and communication guidelines.
 Build and maintain marketing dashboards to track campaign, social, and e-commerce performance.
 Generate regular reports and insights to support marketing decision-making.
 Analyze customer and channel performance trends.

Requirements

 Bachelor's degree in Marketing, Communications, Business, or a related field.
 1–3 years of experience in digital marketing, social media, content marketing, or ecommerce.
 Strong copywriting and communication skills.
 Excellent storytelling skills
 Familiarity with social media platforms, marketing analytics tools, CRM systems, and email marketing platforms.
 Experience with D2C brands, consumer products, food & beverage, or FMCG categories is preferred.
 Strong organizational skills and ability to manage multiple projects simultaneously

Company at a glance

Market Scope is the leading source for market data, independent perspective and objective analysis in today’s ophthalmic and orthopedic markets.

Since 1998, Market Scope has surveyed physicians regarding procedure volumes, surgical techniques, and product use. We use this data, along with our extensive database of physicians and surgery centers, our wide-ranging knowledge of products and technology, and our comprehensive network of industry contacts, to report on the ophthalmic and orthopedic industries.

Market Scope reports are used by manufacturers, investors, entrepreneurs, and venture capitalists to measure performance, make investment decisions, and allocate resources. Our data, analysis, and forecasts serve as starting points for many annual planning cycles, strategic plans, acquisition analyses, and return on investment decisions in the industry. In addition, our information is routinely included in annual reports, SEC filings, and investor presentations by leading companies.

Opinion-leading physicians often include Market Scope data in presentations at major professional meetings to provide context and relevance to clinical findings. Market Scope data is also frequently quoted in national publications such as the Wall Street Journal and the New York Times, and in industry publications including Eye World and Ocular Surgery News.

Market Scope continues to be the most highly valued source for accurate and timely information about ophthalmic and orthopedic markets.

Founded1996
Team Size11-50 employees
WorkspaceOn-site
IndustryMarket Research
Location
India
Websitemarket-scope.com
LinkedInLinkedIn

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