Content Creator & Influencer Marketing Specialist
- Location
- Cairo
- Workplace
- On-site
- Employment
- Full-time
About this role
Who We Are:
Maa-Althahab is a Subsidiary brand from MAISON DE MAA Group, a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.
Primary Function:
This role is ideal for someone who understands short-form content, stays ahead of social media trends, and has hands-on experience in influencer marketing. You'll be responsible for creating engaging content that drives brand awareness and community engagement across platforms such as TikTok, Instagram Reels, and Snapchat.
Key Responsibilities
- Plan, shoot and publish high-quality vertical videos for TikTok, Instagram Reels, and other short-form platforms.
- Create daily Instagram Stories and behind-the-scenes content to keep our audience engaged.
- Develop content ideas based on trends, seasonal campaigns, and product launches.
- Build and manage influencer marketing campaigns, including identifying creators, negotiating collaborations, and tracking performance.
- Coordinate with influencers to ensure content aligns with the brand's identity and campaign objectives.
- Capture product, lifestyle, and behind-the-scenes content in-store and during events.
- Monitor social media trends, viral formats, and platform updates to keep content fresh and relevant.
- Collaborate with the marketing team and the brand management to execute content calendars and campaign launches.
- Analyze content performance and continuously optimize creative strategies based on insights.
Requirements
- 3+ years of experience in content creation, social media marketing, or influencer marketing.
- Strong understanding of TikTok, Instagram Reels, Snapchat, and emerging social media trends.
- Proven experience managing influencer collaborations and creator partnerships.
- Excellent mobile videography and photography skills.
- Familiarity with editing apps such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar tools.
- Ability to create engaging content while maintaining high quality.
- Strong storytelling, communication, and creative thinking skills.
- Experience in fragrance, fashion, jewelry, luxury, or e-commerce brands is a strong advantage.
- Experience working with UGC creators and influencer networks."
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