Marketing and Sales Enablement Specialist
- Location
- Guadalupe, Mexico
- Workplace
- On-site
- Employment
- Full-time
About this role
As a Marketing and Sales Enablement Specialist, you will support the administration, optimization, and continuous improvement of marketing automation and sales enablement platforms.
You will collaborate with global teams to support marketing campaigns, maintain platform data quality, improve user experience, and contribute to technology enhancements that support sales and marketing operations.
You will collaborate with global teams to support marketing campaigns, maintain platform data quality, improve user experience, and contribute to technology enhancements that support sales and marketing operations.
We offer:
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer Pending
Tasks and Qualifications:
Your Responsibilities
- Support the daily administration and maintenance of marketing automation and sales enablement platforms, including Adobe Marketo Engage and Seismic.
- Execute, monitor, troubleshoot, and optimize marketing campaigns and automated workflows.
- Collaborate with internal teams to support integrations between Marketo, Salesforce, and related business applications.
- Maintain data quality, reporting, and platform documentation.
- Analyze campaign and platform performance to identify improvement opportunities.
- Assist with user support, training materials, and platform adoption activities.
- Participate in system enhancements, testing, and continuous improvement initiatives.
- Work with global stakeholders, IT teams, and external vendors to resolve operational issues.
What You Bring
- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field, or equivalent practical experience.
- 2–4 years of relevant experience in marketing automation, sales enablement, CRM systems, or related technologies.
- Hands-on experience with marketing automation tools, preferably Adobe Marketo Engage.
- Familiarity with CRM platforms such as Salesforce.
- Understanding of marketing campaigns, automated workflows, and B2B sales processes.
- Experience working with data, reports, and performance metrics.
- Strong analytical, problem-solving, and communication skills.
- Ability to collaborate with cross-functional and international teams.
- English communication skills appropriate for collaboration with global stakeholders.
Nice to Have
- Experience with Seismic or other sales enablement platforms.
- Knowledge of Salesforce and Marketo integrations.
- Familiarity with Power BI, Cvent, ON24, or similar tools.
- Exposure to Agile methodologies.
- Interest in AI-enabled marketing and sales technologies
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