About this role
Your mission
Own a high-value territory and lead from the front - close the largest restaurant and supplier accounts yourself while setting the pace, playbook, and standard for a growing field team. Senior IC seat with player-coach scope: carry a quota, run the field motion end-to-end, and mentor junior reps and interns alongside the Head of Sales.• Own and consistently exceed a quota for new restaurant and supplier accounts in your territory
• Personally close strategic, multi-branch, and enterprise F&B groups end-to-end
• Open doors via your existing network of F&B decision-makers
• Build relationships with supplier sales & management teams to expand the catalog and negotiate exclusive terms
• Build and roll out the field sales playbook - pitch, objection handling, demo flow, qualification
• Coach and coordinate junior reps and interns: ride-alongs, pipeline reviews, deal coaching, weekly targets
• Partner with Supply, Product, and Ops to unblock deals and feed market signal into the roadmap
Your profile
• 3+ years of sales experience in the F&B industry (required)• Track record of consistently overachieving quota — with specific numbers to back it up
• Established network of UAE F&B decision-makers is a strong advantage
• Fluency in English required; Arabic or Hindi preferred
• Strong commercial instincts: closes large, multi-stakeholder deals in person
• Experience coaching or coordinating junior reps, even if informally
• Self-starter; thrives in a target-driven, field-heavy environment
• UAE driving licence and willing to be in market every day
Why us?
• Competitive base salary + bonus + equity (ESOP)• Senior IC with real ownership of a high-value territory from Day 1
• Player-coach scope: help build and lead a growing field team
• Direct line to founders of a YC-backed, fast-scaling company
• Front-row seat to the digitization of Middle East F&B supply
• Career path into Sales Lead / Head of Field as the team scales
• Health insurance, visa, and standard UAE benefits
Ready to shape the future of F&B supply in the Middle East? Send your CV to [email protected]
About us
KASO is the world's first AI-powered group purchasing (GPO) for the food industry..We build AI agents to aggregate demand from restaurants and negotiate chain-level pricing with food suppliers.
We started with KASO Order, moving thousands of restaurant-supplier orders from WhatsApp and phone calls into clean, reliable digital workflows which are used by 5000+ restaurants like Burger King, Tim Hortons, Caribou Coffee and many more.
We are backed by Y Combinator, Global Founders Capital, MSA Capital, Seedra, Spades and others alongside founders from Careem, Talabat, Delivery Hero, Tabby, and more.
Food is one of the world's biggest industries, and it still operates like it's 1995. We're a small team with AI agents in production and a head start no one else has. Come build the thing that fixes it at Kaso.
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