About this role
About Increff
Increff builds merchandising and omnichannel supply-chain software - WMS, OMS, Store Fulfilment and Merchandising Software - for retail, fashion and lifestyle brands. 700+ brands including Adidas, Puma, Levi's, Lenskart, Raymond, Birkenstock and AJIO run on Increff across India, the Middle East, Southeast Asia, Africa and North America.
About the role
We’re looking for a talented Marketing Executive who can undertake marketing projects for the benefit of our company. The candidate must be capable of organize creative campaigns and promotional events that add to our company’s brand value. Ideally, the candidate must have passion for the “art” of marketing, have abundant ideas for building efficient strategies and must bring forth a strong arsenal of techniques/methods to promote our products, services and public image. The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our exponential growth.
- Conceive and develop efficient and intuitive marketing strategies.
- Organize and oversee advertising/communication campaigns (social media, TV etc. ), exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc. ).
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
Requirements
- Proven experience as a marketing executive or any other similar role.
- Good understanding of market research techniques, data analysis and statistics methods.
- Thorough knowledge of strategic planning principles and marketing practices.
- Proficient in MS Office and marketing software (e.g. CRM).
- Familiarity with social media and web analytics (e.g. WebTrends).
- Excellent communication and people skills.
- Strong organizational and time-management abilities.
- Creativity and commercial awareness.
- B.Sc/BA in marketing, business administration or any other relevant disciplines.
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