Director, Franchise Platform

A Day in the Life

As the Director, Franchise Platform, you will shape and execute Hertz's global franchise platform strategy, building a scalable, differentiated offering that equips franchisees with the tools, services, capabilities, and support needed to succeed. Reporting to the Global Head of Franchise Growth, you will own the franchise platform roadmap and transform strategic priorities into practical solutions that enhance franchisee performance, strengthen customer experience, and drive network growth.

This is a highly visible, cross-functional leadership role focused on strategy, transformation, and execution. You'll partner with leaders across regions and business functions to identify franchisee needs, prioritize opportunities, and deliver initiatives that improve adoption, profitability, operational excellence, and long-term franchisee success. You'll serve as the bridge between vision and execution, ensuring Hertz delivers a world-class franchise experience while balancing global consistency with local market flexibility.

Starting salary: $140,000, commensurate with experience.

What You'll Do:

 

• Develop and lead the multi-year global franchise platform roadmap, aligning initiatives to Hertz's franchise growth strategy
• Build and enhance franchise-facing products, services, tools, and capabilities that create value for franchisees across their lifecycle
• Partner with franchisees, regional leaders, and cross-functional stakeholders to identify needs, solve pain points, and prioritize strategic initiatives
• Translate franchisee insights, business objectives, and market opportunities into scalable platform solutions that drive adoption and measurable results
• Lead platform initiatives from concept through business case development, design, pilot, launch, adoption, and continuous improvement
• Create a consistent and compelling franchise value proposition while maintaining flexibility to meet regional and local market needs
• Drive innovation by identifying, evaluating, testing, and scaling new franchise capabilities, services, and operating models
• Establish governance, execution plans, success metrics, and accountability to ensure initiatives are delivered on time and achieve intended business outcomes
• Measure and improve franchisee satisfaction, operational performance, customer experience, and financial results through data-driven decision making
• Provide executive-level updates, recommendations, and strategic insights while removing barriers and securing alignment across stakeholder groups
• Lead and influence cross-functional teams to successfully implement transformational initiatives and embed new capabilities into business-as-usual operations

 

What We’re Looking For:

• Bachelor's degree in Business, Finance, Marketing, Economics, or a related field
• MBA, consulting background, or other advanced business qualification preferred
• Significant experience working within a franchise organization, franchise network, or franchise support function, with a strong understanding of franchise operations and franchisee needs
• Extensive experience supporting or leading franchise operations, franchise strategy, franchise transformation, platform development, or capability-building initiatives within a franchise network
• Demonstrated success leading strategic initiatives, transformation programs, platform development, operating model enhancements, or capability-building efforts across a franchise network
• Experience translating business strategy into executable roadmaps and driving initiatives from concept through implementation and adoption
• Proven ability to lead complex cross-functional programs and influence stakeholders across multiple functions, regions, and levels of the organization
• Strong commercial and strategic acumen, with the ability to evaluate business cases, prioritize investments, and drive measurable business outcomes
• Experience developing or enhancing franchise-facing products, services, processes, systems, or support capabilities
• Exceptional communication, collaboration, and stakeholder management skills, including the ability to present recommendations and gain alignment from senior leaders
• Data-driven decision maker with experience using operational, customer, financial, and franchise performance metrics to inform strategy
• Change-oriented leader who can effectively drive adoption, embed new capabilities, and transition initiatives into sustainable business-as-usual operations
• Experience in strategy consulting, business transformation, operating model design, or franchise platform development is highly desirable
• Rental car, mobility, travel, hospitality, or multi-unit franchise experience preferred but not required

 

What You’ll Get:

• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.