SDR Manager

We are looking for an SDR Manager with 3-6 years of B2B SaaS outbound experience and 1-2 years of management experience to build and lead Happl's outbound engine. You'll take ownership of a growing team of SDRs, coaching them to hit pipeline targets and refining the playbook that drives qualified meetings for our Account Executives. Happl just closed an £11M Series A and is at an exciting inflection point — this is your chance to shape the outbound function from the ground up at a YC-backed, AI-first company reshaping employee benefits. We need someone who thrives in a scrappy, fast-moving environment and knows how to get the best out of a small team.

What will you be doing?

Managing and coaching a team of SDRs/BDRs day-to-day — running 1:1s, reviewing calls, and ensuring they hit pipeline targets

Owning CRM hygiene, sequence management, and activity tracking across the team using tools like Clay, Amplemarket, and LinkedIn Sales Navigator

Building and refining outbound playbooks, messaging, and processes as the team scales from 2 to 6+ reps

Collaborating cross-functionally with marketing and AEs on sales enablement assets, ICP refinement, and campaign strategy

Reporting on team performance and pipeline health to leadership while identifying what's working and what needs to change