Sales Development Representative
- Location
- London
- Workplace
- Hybrid
- Compensation
- £42k – £55k + equity
About this role
We are looking for a Sales Development Representative with 1-3 years of experience to join Happl's GTM team and build the outbound engine that will power our next phase of growth. You'll be a hungry, high-energy BDR who thrives on opening doors with HR and Finance leaders at ambitious companies ready to modernise their employee benefits. Happl (YC W22) just raised an £11M Series A and is building the first AI-powered BenefitOS — this is your chance to get in early at a company creating an entirely new category. We're looking for someone with strong BDR fundamentals, proven over-attainment, and the drive to leverage AI-native tools to work smarter — not just harder. You'll be supported by a dedicated SDR Manager and a collaborative sales team as you grow toward an AE track.
What will you be doing?
Owning top-of-funnel pipeline generation by booking ~10 qualified meetings per month with HR, Finance, and executive buyers at multinational companies
Executing multi-channel outbound outreach via cold calls, email, LinkedIn, and creative campaigns to engage enterprise prospects
Partnering closely with Account Executives to hand off qualified opportunities and convert pipeline into customers
Leveraging AI-native tools and modern GTM tech to automate manual tasks, maximise efficiency, and scale your output
Feeding market insights and prospect feedback back to Product and Leadership to sharpen Happl's positioning and GTM strategy
What happens next
Skip the application pile. I get you in front of the people who decide.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
When the company wants to meet, I get the call on your calendar. You just show up.
Culture & values
Small, fast-moving team of around 22 people with entrepreneurial and hands-on culture
Everyone rolls up their sleeves and stays close to the work
Ownership from day one — employees build processes rather than inherit them
Hybrid work model with 3+ days per week in Holborn, London office with trust and flexibility
AI-native mindset with active use of tools like Claude and ChatGPT across workflows
Culture of hustle and resilience
Celebrates wins and coaches hard through misses
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