Marketing Director, RAW Nutrition

About the role

We're looking for a hands-on Marketing Director for RAW Nutrition who can move fluidly between big-picture brand strategy and in-the-weeds execution. This is not a role for someone who only sets direction and hands off — you'll build the plan, then roll up your sleeves to help ship the campaign, edit the packaging copy, or pull the sales deck together yourself. You'll own marketing end-to-end: brand, demand generation, retail/trade marketing, digital, and content, with full P&L accountability for the marketing budget.

This role suits someone who has worked at a company without a large marketing department and is comfortable being the strategist and the operator.

What you'll do

Strategy & Brand

• Own the brand strategy, positioning, and messaging across all channels and touchpoints
• Develop and manage the annual marketing plan and budget, tied to revenue and growth targets
• Translate company goals into a prioritized marketing roadmap
• Monitor category trends, competitive activity, and consumer insights to inform strategy

Execution

• Plan and execute integrated campaigns across digital, social, email, retail, and (where applicable) traditional media
• Manage content creation and creative production — briefing designers/agencies or producing assets directly when needed
• Oversee e-commerce and DTC marketing (site content, promotions, paid and organic acquisition)
• Lead retail/trade marketing efforts: packaging, in-store materials, broker/retailer support, and launch plans for new SKUs
• Manage social media strategy and calendar, either directly or through a coordinator/agency

Growth & Analytics

• Own performance marketing (paid social, search, Amazon/retail media as applicable) and manage agency or freelance partners
• Set KPIs and report regularly on marketing performance, ROI, and budget vs. actuals
• Run A/B tests and iterate on messaging, creative, and channel mix based on data

Talent, Creator & Ambassador Strategy

• Shape overall strategy across creators, influencers, athletes, and brand ambassadors — while dedicated owners run day-to-day relationships and execution, you stay closely involved in the strategic direction and prioritization of these partnerships
• Help define and evolve the creator ecosystem: seeding programs, UGC strategy, paid creator partnerships, affiliate/commerce initiatives, ambassador programs, and larger-scale talent collaborations
• Ensure talent and creator work ladders up to broader brand strategy and campaign moments rather than running as a disconnected workstream
• Partner with the team(s) managing these relationships to align on budget, priorities, and how talent/creator investment shows up across the full marketing calendar

Experiential & Community Activations

• Partner with and support the Experiential/Community team in bringing the brand to life through in-person consumer interactions and events, especially around key launches and partnerships
• Help shape community-building initiatives alongside the Field team, ensuring activations connect back to broader brand strategy and priorities
• Ensure experiential and community moments are integrated into the overall marketing calendar and messaging, not planned in isolation
• Provide strategic input and budget alignment for major activations, even where a dedicated team owns execution

Cross-functional

• Partner with Sales on retailer pitches, sell sheets, and trade show presence
• Work with Product/R&D on new product launches, naming, and go-to-market timing
• Collaborate with Finance on budgeting, forecasting, and pricing/promotion strategy
• Manage external partners: agencies, freelancers, photographers, PR firms

Qualifications

• 7+ years of marketing experience, with at least 2–3 years in a CPG, food & beverage, beauty, or consumer products environment
• A track record of both setting strategy and personally executing campaigns — not just managing others who do
• Experience with retail/trade marketing and understanding of the retailer/distributor landscape (a plus if you've worked with brokers or major retail buyers)
• Strong grasp of digital marketing fundamentals: paid social, SEO/SEM, email, e-commerce
• Comfort with data — you can build a dashboard, read a P&L, and make a case with numbers
• Excellent writing and communication skills; you can write the copy and edit someone else's
• Experience managing agencies, freelancers, or a small internal team
• Familiarity with the creator/influencer/talent landscape and how these partnerships fit into a broader brand strategy, even if you haven't run day-to-day relationships yourself
• Comfort partnering closely with specialized teams (talent, experiential/community) where you're shaping strategy without owning every execution detail
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Nice to Haves

• Experience launching new products/SKUs from concept to shelf
• Familiarity with Amazon and retail media advertising platforms
• Prior experience at a company transitioning from founder-led to structured marketing function
• Design or content creation skills (Adobe Creative Suite, Canva, video editing)

Benefits & Compensation

• Compensation: Base salary range for this position is $135,000 - $160,000 per year based on experience and skillset.
• Insurance & Wellness: Comprehensive medical, dental, and vision benefits, plus savings plans begin on the first of the month after your start date.
• Retirement Savings: Plan for your future with a 401(k)-retirement savings plan featuring a company match.
• Flexible Time Off: Take the time you need with an unlimited flex PTO plan, sick time, and paid holidays.
• Extra Perks: Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands.

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