About this role
Benefits:
- Bonus based on performance
Community Relations & Business Development Representative
FirstLight Home Care – Parkway
Location: Sacramento County to start
Type: Full-Time Preferred (Part-Time Considered)
Compensation: $25 + Performance Bonuses
About FirstLight Home Care
FirstLight Home Care provides premium in-home care that helps older adults remain safe, independent, and comfortable in their own homes. We pride ourselves on exceptional caregivers, responsive communication, and building lasting relationships throughout the communities we serve.
We're looking for an outgoing, relationship-driven professional who enjoys networking, educating others, and making meaningful community connections.
This is not a desk job.
You'll spend most of your time in the community building relationships that generate referrals and private-pay clients.
Position Summary
The Community Relations & Business Development Representative is responsible for developing referral partnerships and increasing awareness of FirstLight Home Care throughout Sacramento and Solano Counties.
Success in this role is measured by relationships built, referral sources activated, community visibility, and ultimately private-pay client growth.
Responsibilities
Business Development
• Develop new referral partnerships
• Meet with hospitals
• Skilled nursing facilities
• Assisted living communities
• Independent living communities
• Rehabilitation centers
• Hospice agencies
• Home Health agencies
• Physicians
• Concierge medical practices
• Senior placement agencies
• Estate planning attorneys
• Financial planners
• Senior centers
• Churches
• Community organizations
Community Outreach
Attend:
- Health fairs
- Senior expos
- Farmers markets
- Chamber events
- Networking mixers
- Community resource fairs
- Educational seminars
Relationship Management
Maintain ongoing communication with referral partners through:
- Weekly visits
- Phone calls
- Email follow-up
- Lunch-and-learns
- Caregiver appreciation events
- Educational presentations
Marketing
- Deliver marketing materials
- Maintain referral database/CRM
- Track leads
- Track conversions
- Coordinate community events
- Identify new marketing opportunities
Reporting
Weekly reports including:
- Referral visits completed
- New contacts added
- Follow-up appointments
- Referrals received
- Referrals converted
- Community events attended
- Next week's goals
Qualifications
Preferred experience in:
- Home Care
- Home Health
- Hospice
- Healthcare Sales
- Senior Living
- Community Outreach
- Medical Sales
Excellent communication skills
Professional appearance
Self-motivated
Comfortable speaking in front of groups
Reliable transportation
Valid driver's license
Ability to work independently
CRM experience preferred
Success Metrics (KPIs)
Weekly
- 20–25 in-person referral visits
- 10 new referral contacts
- 10 follow-up meetings
- 2 community events
- 5 lunch-and-learns or educational meetings scheduled
Monthly
- 80–100 referral visits
- 30+ new referral relationships
- 15–20 qualified private-pay inquiries
- 6–10 new private-pay assessments scheduled
- 3–5 new private-pay clients started
Flexible work from home options available.
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