DTC Creative Strategist

Facelove is s a pro-age, direct-to-consumer cosmetics brand for women over 45, selling in the US, Germany and the rest of Europe. We went from zero to millions in monthly revenue in a few months.

WHY FACELOVE EXISTS

Facelove exists for women who want to love themselves and own their age, and to see ageing as something beautiful rather than something to correct.

We started because too many women felt overlooked by an industry more focused on turning back the clock than on the beauty that comes with experience. So we created products designed specifically for mature skin, lashes and eyes. Comfortable to wear, easy to use, and made to enhance natural beauty rather than hide it.

Today every Facelove product is built with one purpose: helping women feel confident, beautiful and seen at every stage of life. If that is work you want your name on, we would like to hear from you.

ABOUT THE ROLE 

We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale. 

NOTE: This is a remote role under an independent contractor agreement. 

You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision.

This role is for someone who understands that creative is the biggest lever in paid growth.

Responsibilities:

• Creative Strategy & Ideation
• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Translate product benefits into emotion-driven, problem-solution ads
• Continuously generate new concepts while iterating on proven winners
• Testing, Scaling & Iteration
• Analyze performance data (hooks, retention, CTR, CPA, ROAS)
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Kill underperformers fast and double down on what works

Briefings & Collaboration:

• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with media buyers to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency

Market & Customer Insight:

• Deeply understand the mature women customer
• Identify key objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts

What We’re Looking For:

• Proven experience as a Creative Strategist for D2C brands
• Strong background in direct response advertising
• Deep understanding of Meta & TikTok ad creatives
• Experience scaling ads (not just launching them)
• Strong copy instincts (hooks, headlines, CTAs)
• Data-driven mindset with creative intuition
• Ability to move fast, test fast, and learn fast

Must-Have Skills:

• Creative concepting & angle development
• Direct response copywriting
• Performance analysis & iteration
• Clear briefing & communication
• Strong ownership mentality

Nice to Have:

• Experience in beauty, skincare, or supplements
• Experience marketing to women 40+
• Familiarity with UGC-driven ad systems
• Experience working in fast-scaling D2C brands

What Success Looks Like:

• Consistent flow of new winning creatives
• Clear creative direction for the entire ad pipeline
• Ads that both convert and build brand trust
• Scalable systems for testing and iteration
• Strong collaboration across the marketing team

WHAT IS IN IT FOR YOU

We work with people for the long term, and the package is built for that. Hours are flexible as long as the work lands.

• A competitive salary. Invoiced monthly, paid once approved
• 15 paid PTO days a year. Available after your first month, and usable as sick days
• 10 paid holidays a year. If you do not take one, it is added to your PTO credits instead
• Wellness benefit. USD 30 a month, the same in every country. 
• A birthday treat from us
• Free Facelove products on your 3rd month with us 
• Annual team trip. A yearly all-inclusive team trip somewhere in the world, fully paid by Facelove
• USD 50 referral bonus for every person you bring in who passes probation
• A team that answers. A manager who meets you weekly and a monthly all-team town hall