Social Media Marketing Specialist (B2B)

Build Relationships. Tell Our Story. Grow Our Impact.

Are you the kind of marketer who sees social media as more than likes, followers, and pretty graphics?

Do you know how to turn great content into real conversations, meaningful professional relationships, and business opportunities?

If you love storytelling, relationship building, strategy, creativity, analytics, and finding new ways to make a brand impossible to ignore, we want to meet you.

Ethos Health Group is looking for a B2B Social Media Marketing Manager to elevate our digital presence and strengthen relationships with attorneys, healthcare professionals, referral partners, community organizations, and other business partners.

At Ethos, our mission is Saving Lives Locally. Changing Lives Globally. We are passionate about helping patients affected by traumatic brain injuries and making a meaningful difference in the communities we serve.

We aren’t looking for someone to simply “manage our social media.”

We’re looking for someone to help build our digital reputation, tell our story, create connections, and turn online engagement into real-world relationships.

What You’ll Own:  Be the Voice Behind the Brand

You’ll help bring the Ethos story to life across our professional social channels.

You’ll create and coordinate content that:

• Educates through our social media presence, attorneys, and referral partners about traumatic brain injuries and concussion care

• Highlights our providers, programs, services, locations, and expertise

• Showcases the people and culture behind Ethos

• Celebrates partnerships, events, milestones, and community involvement

You’ll strategically identify and engage with:

• Attorneys and law firms

• Healthcare professionals

• Referral partners

• Key decision-makers and influencers within our markets

You’ll help move relationships from:

Connection → Engagement → Conversation → Opportunity → Relationship

You’ll Probably Love This Role If You…

• Are naturally creative and curious

• Love connecting people

• Understand B2B marketing

• Can write engaging professional content

• Know how to make LinkedIn work for a business

• Enjoy creating video and visual content

• Understand that social media should support business development

• Love analyzing what worked—and figuring out why

• Can manage multiple projects without dropping the ball

• Have exceptional attention to detail

• Can take an idea and run with it

• Are proactive rather than reactive

• Love learning new technology

• Can be creative while still respecting healthcare compliance and patient privacy

What We’re Looking For

Our ideal candidate has experience in areas such as:

• Creative Mind

• B2B social media marketing

• Digital marketing

• Content strategy

• LinkedIn marketing

• Brand development

• Business development marketing

• Video/content creation

• Social media analytics

• CRM or lead tracking

Experience in healthcare, legal marketing, professional services, or another referral-driven industry is a major plus.

Success in This Position Looks Like…

After a year, we want to be able to say:  “Ethos has a stronger digital presence, the right people know who we are, our professional community is engaging with us, our Community Liaisons have warmer relationships to develop, and we can clearly see how our social strategy is contributing to the growth of the organization.”

What Makes Us Different?  Ethos Health Group isn’t just building a healthcare organization.

We’re building something that matters.

Our mission is:  Saving Lives Locally. Changing Lives Globally.

We believe exceptional organizations are built by exceptional people—people who care about their work, their teammates, their patients, and the impact they make.

We’re growing. We’re evolving. We’re constantly looking for better ways to serve.

And we’re looking for someone who gets excited about helping tell that story.

Come help us build relationships, grow our influence, and tell the Ethos story.