Marketing Performance Analyst

Are you someone who wants to use data to shape growth strategy, improve customer outcomes, and help Empire Fiber Internet win in competitive broadband markets? If so, we want YOU on our team!

We are seeking a motivated and dependable Marketing Performance Analyst to turn market, customer, and campaign insights into business recommendations that drive subscriber growth, improve market penetration, increase campaign ROI, and support revenue performance across new and established markets. This role goes beyond reporting by helping leaders understand what is working, what is not, where to focus, and how to win.

What You’ll Do:

• Subscriber Growth: Identify opportunities to increase new customer acquisition in priority markets.
• Market Penetration: Help determine where marketing and sales activity should be focused to improve adoption.
• Marketing Effectiveness: Determine which campaigns, channels, messages, and offers generate the strongest response and should be scaled.
• Campaign ROI: Measure which campaigns, channels, offers, and tactics drive the strongest return.
• Revenue Performance: Support pricing, promotion, and customer mix analysis to improve ARPU.
• Retention & Customer Quality: Analyze churn, early-life customer behavior, and save opportunities to improve long-term customer value.

What We’re Looking For:

• Strong business acumen and analytical skills, with the ability to connect data trends to business actions that improve acquisition, retention, revenue, and market performance.
• 2-4 years’ experience in marketing data analysis or business intelligence, preferably in telecommunications or broadband services.
• Proficiency with Excel, SQL, and visualization tools such as Power BI; CRM experience a plus.
• Strong analytical, quantitative, and problem-solving abilities with a focus on accuracy and attention to detail.
• Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable.
• Ability to communicate insights and recommendations clearly to business leaders, translating analysis into practical next steps.

Why Join Us?

• Competitive pay and benefits
• Opportunities for training and career growth
• Dynamic and supportive team environment
• The chance to make a real impact in the communities we serve

What Success Looks Like:

• Increased penetration in targeted markets and neighborhoods.
• Improved campaign conversion, lead quality, and cost per acquisition.
• Better alignment between marketing activity, sales execution, and customer outcomes.

Ready to build your future with us? Apply today and become part of a team that keeps people connected!