Founding GTM Lead

What we're looking for

We need someone with 4–7 years of experience spanning sales, go-to-market, or growth roles who has a proven track record of building and scaling non-paid growth channels — ideally in healthcare, health tech, or another field-sales-driven industry. You should be comfortable operating in early-stage ambiguity, personally running outbound motions, and iterating fast on new channels. Bonus points if you've sold into SMB healthcare practices, come from a consulting or finance background, and have shown rapid career progression as a top performer.

What you'll do

• Design and build Emora's field GTM strategy from the ground up — including team structure, territory design, targets, and the sales playbook for pediatric practices, health systems, schools, and community organizations
• Take ownership of all non-marketing-spend growth channels and drive aggressive, measurable referral and partner acquisition targets
• Manage and scale a growing team of regional field sales reps (currently 3 on the ground across multiple states), coaching them against quota-driven targets with high accountability
• Personally launch and prove new markets and channels before scaling them across the team — this is a hands-on, hustler role, not a strategy-only seat
• Build and manage a national pipeline of pediatric practices, health systems, schools, universities, employers, and other referral partners
• Test and iterate on new go-to-market motions rapidly — run tight experiments, double down on what works, and kill what doesn't
• Represent Emora Health externally at conferences, community events, and in direct meetings with providers and health system leaders as a credible, energizing spokesperson
• Partner closely with the CEO, clinical, and operations teams to ensure the field organization delivers an exceptional partner and patient experience
• Build the reporting, forecasting, and pipeline infrastructure needed to scale this motion with precision as Emora expands into 10+ states