Senior Manager, BD & Marketing

Key areas of accountability/responsibility  

1. Develop and drive the regional BD & marketing strategy based on strong technical knowledge, aligning global segment priorities with China market needs to deliver business ambition.  

1. Define and lead portfolio positioning in China, ensuring strong alignment with market dynamics, competitive landscape, and global direction.  

1. Identify and develop new business opportunities, including new segments, applications, and strategic accounts.  

1. Build and maintain a holistic view of market dynamics (customers, competitors) to inform strategic decision-making.  

1. Translate market insights into clear growth priorities and actionable business opportunities for the region.  

1. Design and execute targeted marketing initiatives to generate qualified leads and accelerate pipeline conversion.  

1. Translate China market insights to influence global strategy and portfolio development.  

1. Partner closely with Sales to drive commercialization and successful conversion of key opportunities.  

1. Lead cross-functional teams to deliver differentiated, customer-centric solutions.  

1. Develop and oversee the execution of regional marketing and promotion plans, ensuring effective deployment through the team.  

1. Drive the introduction of new products in the region and ensure delivery of associated business cases.