Senior Content Marketing Manager - Publishing & Intelligence

Hire Digital is seeking a Senior Content Marketing Manager. Working closely with editorial and intelligence teams, you will transform existing articles, research, interviews and insights into campaigns that attract, engage and nurture senior business audiences.

• Develop a content marketing strategy that supports audience growth, brand awareness and lead generation.
• Repurpose editorial output into LinkedIn posts, newsletters, carousels, short-form video and other digital formats.
• Build distribution plans around publication schedules, research releases and key industry developments.
• Manage email campaigns, segmentation and automated nurture journeys through Pardot.
• Improve content discoverability through SEO, paid promotion and targeted distribution.
• Measure how content contributes to engagement, leads and commercial opportunities.
• Use AI tools to speed up and scale content repurposing.

• At least 6–10 years of relevant experience, with a strong background in content marketing for publishing, B2B media or research.
• Experience marketing publications and building specialised professional audiences.
• Strong content repurposing and multi-channel distribution skills.
• Hands-on knowledge of Pardot, marketing automation and lead nurturing.
• Excellent English and the ability to maintain a premium editorial tone.
• A proactive, commercially minded approach and confidence working independently.
• Availability to work on a hybrid basis in Singapore.
• Experience reaching banking or financial services decision-makers is a plus.