Lead Growth Marketing Strategist
About this role
About Definitive Healthcare:
At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact.
Headquartered just outside of Boston, Massachusetts, Definitive Healthcare operates across North America, Europe, and India, supporting a growing global client base of more than 2,400 customers since our founding in 2011.
We’re also a great place to work. In 2024 and 2025, we earned multiple workplace honors, including Built In’s 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
We’re looking for a data-driven Lead Growth Marketing Strategist to design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals.
In this role, you’ll own campaign strategy — and some execution — while testing new growth tactics, optimizing performance, and scaling programs that deliver business impact. This position is ideal for someone who is curious, collaborative, and analytical, with a passion for turning data into actionable insights and results.
What You’ll Do
- Campaign Strategy & Execution: Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
- Segment & Target Audiences: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
- Growth Tactics: Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.
- Data-Driven Optimization: Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
- Cross-Functional Collaboration: Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
- Revenue Impact: Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.
What You'll Bring
- 7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.
- Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
- Strong analytical skills and comfort using data to inform decisions and optimizations.
- Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).
- Collaborative mindset — able to partner effectively across marketing, sales, and product.
- Curiosity and creativity in testing new tactics and scaling what works.
- Experience with Agile Marketing and Healthcare Industry marketing a plus.
Why Join Us
- Own the marketing strategy for high-priority business verticals.
- Make a direct, measurable impact on revenue growth.
- Work on a collaborative team where new ideas and experimentation are encouraged.
- Grow your career in demand generation and growth marketing within a dynamic, high-growth environment.
Compensation and Benefits
The salary range for this position is $114,000 – $172,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.
Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.
Why we love Definitive, and why you will too!
- Industry leading products
- Work hard, and have fun doing it
- Incredibly fast growth means limitless opportunity
- Flexible and dynamic culture
- Work alongside some of the most talented and dedicated teammates
- Definitive Cares, our community service group, gives all of us a chance to give back
- Competitive benefits package including great healthcare benefits and a 401(k) match
What our Employees are saying about us on Glassdoor:
“Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”
-Business Development Manager
“Great team. Amazing growth. Employees are treated very well.”
-Research Analyst
“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”
-Profile Analyst
If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators using an @definitivehc.com email address. We do not advertise open roles on Facebook and will never request money transfers or ask candidates to purchase equipment with a promise of reimbursement. If you receive any suspicious communication, please contact [email protected] to verify your status in the application process.
Company at a glance
Definitive Healthcare is the leading provider of data and analytics, focusing on the business side of healthcare. The healthcare market is complex – our intelligence makes it clearer. We cut through the noise, offering the clarity you need to make smarter, faster, more strategic decisions. Because when you succeed, healthcare gets better for everyone.
Making sense of the healthcare market starts with the right intelligence. Our powerful SaaS solutions combine proprietary data, analytics, and deep industry expertise to help biopharma, medtech, healthcare providers, and other leaders accelerate growth and make a bigger impact.
We help you answer the critical questions you face every day—from identifying the right markets and audiences to accelerating commercialization and improving patient care.
Our customers rely on our data and analytics for a variety of strategic use cases, including:
- Total Addressable Market (TAM) definition
- Audience segmentation
- Decision-maker / ideal client identification
- Patient acquisition and retention
- Healthcare professional (HCP) targeting
- Consumer targeting
- Digital advertising / audience activation
- Key opinion leader (KOL) identification & engagement
- Clinical trends tracking & analysis
- Commercial targeting
- Market access strategy
- Go-to-market strategy
- Payor landscape intelligence
Definitive Healthcare has expanded its global client base to 2,400+ and is headquartered in Framingham, Massachusetts, with offices across the U.S., Sweden, and India. We are recognized as a great place to work, including Built In’s 100 Best Places to Work in Boston.
To learn more about how our healthcare data and analytics can help you accelerate growth and your impact on healthcare, visit us at www.definitivehc.com.
Top Benefits
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Unlimited Paid Time Off
- 401(k) Plan With Employer Contribution
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