Senior Marketing Manager
About this role
Senior Marketing Manager
Department: 85-893 - Subscription - Digital Acquisition Media
Employment Type: Permanent - Full Time
Location: Japan - Tokyo
Reporting To: Koichi Haruta
Description
You’ll take on the marketing strategy including end-to-end ownership of our subscriber growth, freemium platform, and trade marketing in Japan. Your expertise of what is driving growth or causing headwinds will enable you to be a key decision maker and you’ll have the autonomy to make changes. We have some fearless, inspirational and decisive leaders at DAZN, and this role will enable you work alongside them to dig deep, roll up your sleeves and further development our proposition in Japan.
What You'll Be Doing:
- Work with the SVP Marketing to define brand positioning and development in market, own acquisition (and retention) strategy, social strategy development, lead campaign management, and content marketing, and drive data driven analytics to turn insights into action
- Close partnership will counterparts in Production, Product, and Media Teams in Japan to ensure lock- step alignment across planning and campaign execution
- Partner with the SVP Marketing to build, motivate and inspire a marketing team to deliver the best work of their careers – marketing campaigns with extraordinary results across paid, owned and earned media.
- Guide the team in strengthening the full funnel framework from Brand, Demand to Conversion and Retention across all key consumer facing verticals.
- Create and nurture a high-performance environment and encourage active decision-making and calculated risk taking within you Team.
- Drive collaboration with external agencies and our in-house Creative Director amongst others to develop innovative campaigns, break boundaries in our approach, and deliver the wow factor to consumers and get the industry talking
What You'll Bring:
- Fluent in Japanese and strong English capabilitie
- More than 8 years in marketing and related roles working on across sport, digital/OTT, mobile, entertainment, lifestyle, or FMCG brand
- Extensive experience in a rigorous, data-led environment driving performance via paid & earned media.
- Experience working in an international company with the ability to thrive in rapid growth, scale up business environment
- Sports fan with in-depth knowledge of local and international sports
Benefits
- 各種社会保険完備（健康保険、厚生年金、雇用保険、労災保険）
- 確定拠出年金制度
- 年次健康診断
- 年次有給休暇15日（初年度は入社月に応じて付与）
- ベネフィットステーション（スポーツクラブ、レジャー施設、健康診断割引など50,000以上のサービス）
- DAZNの無料視聴
- Jリーグ全試合の無料チケット、その他スポーツの無料チケット権利
- 通勤手当：月3万円まで支給
Company at a glance
We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.
We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.
For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We look forward to hearing from you!
Top Benefits
- Social insurance
- Employees' pension
- Employment insurance
- Workers' compensation insurance
- Defined contribution pension plan
- Annual health checkup
- 15 days annual paid leave
- Benefit station services
- Free DAZN subscription
- Free J.League tickets
- Free tickets for other sports
- Commuting allowance
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