Junior Social Media Manager, DACH - M/F/D
About this role
Junior Social Media Manager, DACH - M/F/D
Department: 84-406 - Content - P&E - Platform & Engagement
Employment Type: Permanent - Full Time
Location: Germany - Munich
Description
What You’ll Be Doing:
- Social Content Creation: Create and produce engaging social media content for DAZN's DACH channels — including video clips, assets, stories, reels, short-form video, carousels, polls, and text posts. Learn to ensure all content is platform-native, editorially accurate, on-brand, and optimised for engagement on each platform.
- Content Publishing & Calendar Support: Support the day-to-day publishing of social content across assigned platforms, following the content calendar set by the Social Media Manager. Assist with scheduling posts, managing publishing tools, and ensuring content is published on time and in the correct format for each platform.
- Live Event Social Coverage: Real-time social media coverage during live sporting events — helping to create and publish reactive content that captures the excitement of live sport and engages fans in the moment. Support coverage of Bundesliga matchdays, Champions League nights, boxing events, and other key DACH sporting moments under the guidance of the Social Media Manager.
- Community Management: Monitor and manage community interactions across DAZN's DACH social channels — responding to fan comments, engaging in conversations, maintaining tone and brand voice, and helping to build an active, loyal social community. Escalate sensitive or crisis-related interactions to the Social Media Manager immediately.
- Acquisition & Retention Content Support: Create social content that supports subscriber acquisition and retention objectives — including content that showcases DAZN's exclusive content, creates urgency around live events, and includes calls-to-action driving platform trial and sign-up.
- Trend Monitoring & Content Ideas: Actively monitor social media trends, viral moments, memes, and emerging formats across the DACH market. Flag opportunities and propose timely, trend-driven content ideas to the Social Media Manager that could increase DAZN's social relevance and reach.
- Performance Tracking Support: Assist in monitoring and reporting on social content performance — including engagement rates, reach, video views, follower growth, and click-through rates. Help identify top-performing content and compile learnings for the Social Media Manager.
- Asset Coordination: Support coordination with Content/Editorial to access video clips, imagery, and talent assets for social content creation. Ensure all content used complies with rights agreements and DAZN's editorial guidelines.
- Cross-Team Support: Support the broader Content Engagement Off Platform team with content needs — including providing social assets for off-platform distribution, supporting SEO content with social amplification, and contributing to cross-functional campaigns as directed.
What You’ll Bring:
- Native or near-native German and English language skills, with excellent written and verbal communication abilities
- Experience in social media management, social content creation, or digital editorial
- Demonstrable experience creating engaging social media content across major platforms (Instagram, TikTok, YouTube, X, Facebook)
- Some exposure to real-time social media coverage of live events — ideally live sport (even in a personal or university capacity).
- Basic understanding of how social media supports brand awareness, audience growth, and subscriber/customer acquisition.
- Knowledge of and genuine interest in the DACH sports landscape and sports fan social media behaviour.
- Deep knowledge of football and ideally fight sports (boxing and UFC)
- Good working knowledge of social media platforms — content creation tools, publishing features, and basic analytics.
- Basic experience with video editing tools (CapCup, Adobe Premiere or equivalent) for creating social video content.
- Basic proficiency in graphic design tools (Adobe Photoshop) for creating social graphics.
- Willingness to learn social media analytics and performance reporting.
- Passionate about sport — particularly football and ideally fight sports.
- Flexible and willing to work irregular hours including evenings, weekends, and holidays aligned with the live sports calendar.
- Developing creative instinct and editorial judgement for social content.
- Ability to work quickly and accurately, particularly during live sporting events.
- Strong awareness of social media culture, trends, and platform-specific best practices.
- Organised and reliable with ability to support content calendars and publishing schedules.
Benefits
Company at a glance
We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.
We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.
For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We look forward to hearing from you!
Top Benefits
- Access to DAZN
- 30 days annual leave
- Pension contributions up to 3%
- Family friendly community
- Learning and development resources
- Mobile working opportunity
- Internal speaker series and events
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