About this role
ABOUT US
Cracken is an applied AI lab built by ex–nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.
WHOM WE'RE LOOKING FOR
We're looking for a Marketing Manager with a strong SMM & PR focus to own our external voice and build credibility in a highly technical cybersecurity domain. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.
WHAT YOU'LL DO
Own and execute SMM & PR strategy aligned with business goals
Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website
Create technical content — turning security research, product features, and engineering work into deep, credible material (technical blog posts, breakdowns, explainers) that resonates with a practitioner audience, not just general marketing copy
Create clear, engaging content around cybersecurity, AI, and product updates
Identify trends, news hooks, and PR opportunities in cyber & AI
Support conference presence, including announcements, live coverage, and post-event content
Collaborate directly with founders, product, sales, and design
Build relationships with media, partners, and communities
Track performance, prepare monthly reports, and optimize based on metrics
MUST-HAVE EXPERIENCE
3+ years of experience in Marketing, PR, or SMM
Proven experience promoting IT, cybersecurity, or deep-tech products
Demonstrated ability to write technical content (e.g. technical blog posts, whitepapers, or deep-dive explainers) — not just top-level marketing copy
Strong SMM track record with real cases of growing a targeted audience
Experience working with international or top-tier tech media (e.g. TechCrunch, WIRED, VentureBeat, The Verge, WSJ, Fortune)
Hands-on experience using AI tools for content and marketing workflows
Excellent English copywriting skills
Ability to translate complex technical topics into clear, credible messaging
Ability to organize lightweight marketing ops, including content calendar, contractors, and timelines
Proactive, ownership-driven mindset; comfortable operating in an early-stage startup
CHANNELS & TOOLS
Experience with:
LinkedIn, X/Twitter, company blog and website
Media/press outreach and pitching
AI-assisted content and marketing tools
Why Cracken?
Real-world impact
Our technology is validated in high-stakes, real-world environments and grounded in hands-on internal research.
Team with a mission
Ukrainian-heavy international team of PhDs, professors, and senior industry engineers, driven by intrinsic motivation and real-world adversity.
Adaptive roles
We shape roles around exceptional talent — your ownership and drive will define your path.
Perfect timing
Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to build resilient security products.
What We Offer
Ownership over a core product surface
Direct collaboration with founders and senior engineers
High autonomy and real influence on product direction
Fully remote and flexible work setup
Competitive compensation
Send your portfolio, past campaigns, or press hits you're proud of. Let's talk.
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