Remote Paid Media Buyer (Bilingual English - Spanish)

What You'll Own

Google Ads & Paid Search

• Build, launch, manage, and scale Google Ads campaigns across English- and Spanish-speaking audiences.
• Manage Search, Performance Max, Display, remarketing, and other relevant Google campaign types.
• Conduct keyword research and continuously optimize keywords, search terms, match types, negative keywords, bidding strategies, budgets, and ad copy.
• Identify opportunities to increase qualified lead volume while reducing wasted spend.
• Execute A/B tests across campaigns, ads, audiences, landing pages, and bidding strategies.
• Conduct competitor and market research to uncover growth opportunities.

Meta Ads & Paid Social

• Build, manage, test, and optimize campaigns through Meta Ads Manager, including Facebook and Instagram.
• Develop and test audiences, retargeting strategies, creative concepts, offers, and campaign structures.
• Collaborate with creative teams to identify winning ad concepts and continuously improve performance.
• Connect paid social performance to actual lead quality and business outcomes.

Microsoft/Bing Ads & YouTube

• Manage or support Microsoft Advertising/Bing Ads campaigns and identify opportunities to expand successful Google Search strategies.
• Plan, launch, and optimize YouTube advertising, including Demand Gen, Video View, Reach, remarketing, and lead-generation campaigns.
• Evaluate new audiences, placements, formats, and channels based on measurable performance.

Analytics, Attribution & Optimization

You won't just report clicks and impressions. You'll help us understand what advertising is actually driving business.

• Monitor and optimize CPL, CPA, ROAS, conversion rates, qualified leads, retained cases, and marketing-attributed revenue.
• Use Google Analytics 4 (GA4), Google Tag Manager, platform analytics, and attribution data to evaluate performance.
• Identify tracking issues and collaborate with Marketing Operations to maintain accurate attribution.
• Analyze campaign performance and recommend where budgets should be increased, reduced, or reallocated.
• Create clear performance reports that turn data into actionable recommendations.
• Build testing and scaling roadmaps based on results, not assumptions.

Traditional & Omnichannel Paid Media: A Big Plus

Have experience beyond digital? We want to hear about it.

Must-Have Qualifications

• 2+ years of hands-on paid media/performance marketing experience
• Strong experience managing Google Ads
• Hands-on experience with Meta Ads Manager
• Demonstrated experience generating leads through paid advertising
• Strong knowledge of Search campaigns, Performance Max, remarketing, keyword strategy, bidding strategies, and conversion optimization
• Experience with YouTube advertising
• Experience analyzing CPL, CPA, ROAS, conversion rates, lead quality, and revenue attribution
• Understanding of Google Analytics 4 and Google Tag Manager
• Experience with landing-page testing and conversion-rate optimization
• Ability to analyze data and turn insights into actionable campaign decisions
• Professional English and Spanish communication skills
• Comfortable managing multiple campaigns and priorities in a fast-paced environment

Even Better If You Have

• Hands-on experience with Microsoft Advertising / Bing Ads
• Experience managing TV, radio, streaming, CTV, or other traditional paid advertising
• Previous personal injury or legal marketing experience
• Experience marketing to Hispanic and Spanish-speaking audiences in the U.S.
• Experience managing high-intent, competitive lead-generation campaigns
• Experience with TikTok Ads, LinkedIn Ads, HubSpot, CallTrackingMetrics, or GA4
• Experience managing and scaling meaningful monthly paid-media budgets
• Experience working across multiple U.S. markets or locations
• Experience using AI tools to accelerate research, reporting, campaign analysis, and optimization

What Success Looks Like

You'll be measured on more than traffic.

Success means:

• More qualified leads
• Better lead quality
• Lower cost per qualified lead
• Improved cost per acquisition
• Increased ROAS
• More marketing-attributed signed/retained cases
• Better landing-page and campaign conversion rates
• Accurate attribution and reporting
• Less wasted ad spend
• Successful scaling of winning campaigns
• A consistent pipeline of new tests and growth opportunities

These align closely with the performance, operational, and growth metrics already included in the posting.

Ready to Scale Something Bigger?

If you love opening an ad account and immediately thinking,“I know how we can make this perform better,” we want to meet you.

We're looking for someone who is curious, competitive, analytical, and hungry to grow. Someone who doesn't just manage campaigns but takes ownership of results.

If Google Ads, Meta Ads, optimization, testing, lead generation, and scaling campaigns are your world, apply today.

Let's grow!