About this role
Marketing
Understands the ground lease compliance guidelines and obligations that both the university and CLV must comply with in relation to marketing and occupancy.
Understands competition and market for increase in sales.
Creates, writes, and implements Village marketing plans.
Actively implements aggressive marketing techniques and plans to achieve a closing ratio of 100% and secure 100% leasing.
Coordinates the maintenance of a database (StarRez) of prospective residents.
Coordinates marketing mailings to prospective residents.
Analyses and interpret traffic demographics and respond to market trends
Participates and conducts market competition surveys.
Actively seeks out and develop relationships with campus departments and other business partners / co-vending opportunities regularly.
Presents programs and set up displays at University functions.
Maintains and update information on social media outlets.
Maintains and update website through content management system regarding all property information including specials, rates, and other vital information that communicates to customers and stakeholders.
Compiles and submit all required CLV reports within the requested time frames.
Leasing
Maintains traffic logs of tours, telephone calls, information requests, etc.
Conducts effective sales presentations and personalized sales tours providing leasing information for groups and individuals visiting the property or requesting our attendance to provide information to their groups.
Responds to leasing information requests from departments on campus.
Conducts or supervises the completion of follow-up techniques on every prospect.
Demonstrates a proven track record showing an ability to develop and maintain relationships with customers and results in improved occupancy
Monitors and reacts to weekly occupancy and leasing reports and statistics.
Trains professional and student staff in marketing/leasing initiatives.
Executes designs and interprets model display unit per CLV brand guidelines.
Technical Skills
Proficiency in Microsoft Office programs.
Proficiency in StarRez.
Ability to learn and maximize software.
Ability to effectively train team members.
Strong understanding of Social Media marketing campaigns.
Experience
Three (3) years of full-time professional experience in multi-family housing or privatized student housing marketing & leasing preferred.
Two (2) full year of supervisory experience preferred.
Three (3) years of management experience required.
Qualifications
BA or BS with focus on communication: Advertising/Marketing or other applicable concentration.
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