Channel & Customer Marketing Manager On Trade
- Workplace
- Hybrid
- Employment
- Full-time
About this role
General Description of the Role
Do you want to help shape the future of the On-Trade business and bring some of the most exciting brands in the aperitivo category to life? As Channel & Customer Marketing Manager On Trade, you will develop strategies and activation plans for brands such as Aperol, Sarti, Campari and Crodino, translating them into impactful customer experiences and successful in-market execution.
In this role, you will combine strategic thinking with hands-on implementation and work closely with Sales, Consumer Marketing and external partners to unlock growth opportunities across bars, restaurants, wholesalers and key On-Trade customers.
Your tasks
- Develop and drive channel and customer marketing strategies for the On-Trade business
- Translate brand strategies into impactful activation plans and customer programmes
- Identify growth opportunities, consumer trends and emerging occasions within the On-Trade environment
- Create and execute customer-specific activations, events and commercial initiatives
- Partner closely with Sales, Key Account Management and Consumer Marketing to ensure excellent market execution
- Manage marketing budgets, define success metrics and evaluate campaign performance
- Collaborate with agencies and external partners to deliver best-in-class activations and consumer experiences
- Develop compelling sales stories, tools and activation concepts that support commercial growth
Your Profile
- Minimum of 4 years of experience in Trade Marketing, Channel & Customer Marketing, Shopper Marketing or Brand Marketing
- University degree in Business Administration, Marketing, Communication or a comparable field
- Experience in FMCG is preferred, ideally within spirits, beer, wine, soft drinks or hospitality-related industries
- Strong understanding of customer needs, consumer behaviour and the dynamics of the On-Trade channel
- Ability to combine strategic thinking with a hands-on, pragmatic approach
- Strong stakeholder management and communication skills, with the ability to influence across functions and hierarchy levels
- Analytical mindset with the ability to translate data and insights into actionable recommendations
- Entrepreneurial attitude, creativity and a passion for identifying and unlocking new growth opportunities
- Fluent German and English language skills
What we offer
- 30 days of vacation
- Flexible working hours
- Remote work options
- Fitness center subsidy
- Company pension plan
- Anniversary payments
- Special leave
- Comprehensive onboarding
- Discounted employee purchases & free products
- Exciting team events
- Lunch vouchers
- Deutschlandticket
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