E-Commerce Marketing Manager

Job Details: Job Location: Salt Lake - Salt Lake City, UT, Position Type: Full Time, Education Level: Bachelor's, Salary Range: Undisclosed, Position Summary

The E-Commerce Marketing Manager is responsible for developing and executing the Company's eCommerce and digital marketing strategy to drive profitable online sales, increase brand awareness, and enhance customer engagement across all digital channels. This position provides strategic leadership for the Company's direct-to-consumer and online retail business, including Amazon, Walmart Marketplace, Shopify, and other eCommerce platforms.

The E-Commerce Marketing Manager oversees digital marketing initiatives, agency relationships, online merchandising, marketplace optimization, and performance analytics while collaborating closely with Sales, Operations, Finance, and Product Development to achieve revenue growth and business objectives. This role is responsible for maximizing return on marketing investments and ensuring Blue Chip's brands maintain a competitive online presence.

Essential Duties & Responsibilities

Strategic Leadership

Develop and execute the Company's eCommerce and digital marketing strategy aligned with corporate objectives.
Establish annual eCommerce growth initiatives and measurable performance goals.
Identify new digital sales channels, marketplace opportunities, and emerging technologies.
Recommend strategies to increase online revenue, market share, and customer acquisition.
Lead long-term planning for digital commerce initiatives.

eCommerce Management

Oversee the Company's online retail presence across Amazon, Walmart Marketplace, Shopify, Augason Farms, and other eCommerce platforms.
Develop pricing, assortment, merchandising, and promotional strategies.
Optimize digital shelf performance, product discoverability, and conversion rates.
Ensure product content, images, specifications, and brand messaging remain accurate and competitive.
Monitor marketplace compliance and customer experience metrics.

Digital Marketing

Develop integrated digital marketing campaigns across:

Paid Search

Paid Social

Email Marketing

Display Advertising

Affiliate Marketing

Organic Social Media

SEO

Manage annual marketing calendars and campaign execution.
Evaluate campaign effectiveness and adjust strategy based on performance.

Agency & Vendor Management

Manage external marketing agencies and digital service providers.
Establish campaign objectives and performance expectations.
Evaluate agency performance and marketing ROI.
Negotiate vendor contracts and marketing services when appropriate.

Analytics & Business Performance

Establish KPIs and dashboards to measure

Revenue

ROAS

CAC

Conversion Rate

Customer Lifetime Value

Average Order Value

Digital Shelf Share

Analyze consumer behavior and market trends.
Present executive-level reports and recommendations.
Develop forecasting models to support revenue planning.

Cross-Functional Leadership

Partner with Sales on customer growth initiatives.
Collaborate with Operations regarding inventory planning and promotional timing.
Work with Finance to develop budgets and evaluate marketing investments.
Coordinate with Product Development on product launches.
Support Customer Service initiatives affecting the online customer experience.

Brand Management

Ensure brand consistency across all digital properties.
Protect brand standards across online marketplaces.
Monitor customer reviews and reputation management.
Recommend content strategies that strengthen brand positioning.

Leadership & Project Management

Lead cross-functional digital marketing projects.
Provide guidance and mentoring to marketing staff or analysts, as assigned.
Manage multiple priorities in a fast-paced environment.
Drive continuous improvement through data-driven decision-making.

Qualifications: Qualifications

Education

Bachelor's degree in

Marketing

Business Administration

Digital Marketing

Communications
Analytics
Related field
Experience
5–8 years of progressive digital marketing and eCommerce experience.
Experience managing Amazon Seller Central, Walmart Marketplace, Shopify, or similar platforms.
Experience developing digital marketing strategy.
Experience managing external agencies and vendors.
Experience analyzing marketing metrics and ROI.
Consumer packaged goods (CPG) or food manufacturing experience preferred.

Knowledge, Skills & Abilities

Digital marketing strategy
eCommerce platform management
Marketplace optimization

SEO/SEM

PPC advertising
Google Analytics (GA4)

Power BI

Amazon Advertising

Walmart Connect

Shopify

Google Ads

Meta Ads

Email marketing platforms
Budget management
Data visualization
Strong analytical skills
Excellent project management
Executive presentation skills
Leadership and coaching skills

Physical Requirements

Prolonged periods sitting and working at a computer.
Frequent use of standard office equipment.
Occasional travel to trade shows, customer meetings, retail partners, or industry conferences.
Ability to work in office and production environments while following all applicable food safety and safety requirements.