Content Research Executive
About this role
About
Axis My India
Axis My India
Limited is India’s leading consumer data intelligence company, committed
to enabling data-driven decision-making. It has launched the "A" App, a people empowerment platform
designed to enhance the lives of a billion citizens by providing access to
authentic information and practical solutions for everyday needs. The app
follows a PHYGITAL model, leveraging
Axis My India’s vast network of 5,000+ locations across 700 districts. Powered
by Google Cloud and Google Gen AI, it continuously learns and improves
to deliver better user experiences. The company is spearheaded by Mr. Pradeep
Gupta who is a leading name in market research and is India’s top psephologist.
Requirements
Roles and
Responsibilities
- Conduct
focused content research across multiple sectors by aggregating data
from diverse sources, including media analysis, public opinion surveys,
and digital platforms.
- Collate
and synthesize research inputs to identify key trends, emerging
needs, and opportunities relevant to the target audience across various
sectors.
- Define
and segment target user groups based on research-driven criteria to
enhance content relevance and reach.
- Provide
actionable solutions and strategic recommendations to content and
marketing teams, using research findings to guide content selection and
user engagement strategies.
- Assess
the needs and interests of the target audience in different content
areas, identify relevant information sources, and analyze data to ensure
content aligns with local market preferences.
- Utilize internet search
engines and digital publishing tools effectively for research and to
stay updated on trending topics across sectors.
- Identify and review
relevant government websites for new and updated schemes and policies
to inform content strategy.
- Contribute to long-term
content planning by providing data-backed insights and
recommendations.
Key Skills /
Abilities
- Excellent
written and verbal Communication
- The ability to
efficiently and effectively gather information from a wide range of
sources, including news websites, government portals, academic databases,
social media, sports-specific websites, local newspapers and more.
- Understanding multiple
genre and knowledge of government schemes/policies.
- A deep and
up-to-date knowledge of rural, small towns and other economic issues.
- Meticulous
attention to detail and a rigorous approach to verifying information for
accuracy and reliability. This includes cross-referencing sources and
identifying potential biases.
- Understanding
basic statistical concepts and the ability to interpret data, identify trends,
and use metrics to support story lines and analysis.
Experience Required
- Minimum of 2 years of experience
in content research, market analysis, or a related role.
- Proven
ability to conduct in-depth research and synthesize complex information.
- Strong analytical and
problem-solving skills with the ability to translate data into actionable
insights
- Should have delivered accurate
and engaging content in a fast-paced environment
Education
MBA / BA
literature / Communication / Journalism
Benefits
- Competitive salary and benefits package
- Opportunity to make significant contributions to a dynamic
company
- Walking distance from Chakala metro station, making commuting
easy and convenient.
Company at a glance
Axis My India is India’s foremost Consumer Data Intelligence Company, which believes in fueling data driven decision making. We have revolutionized the field of election polling in the country, with an accuracy rate of ~94%. Our market research capabilities have been written as a case study in Harvard Business School. We strive to constantly delight our clients with accurate insights that demonstrate our hold over the nation’s pulse, particularly rural communities.
What distinguishes us from our peers is the unmatched scale. Reaching over 737 districts, physically & digitally, our network provides a comprehensive access to India’s diverse consumer. We have some of India’s largest corporations, state governments as well as Union Government in its clientele and offers a repertoire of research related services, including consumer insights, product validation, market segmentation, on-ground brand activation, personalized media solutions, product sampling and micro marketing and advertising.
With a track record spanning 25 years, we are at an inflection point, as we continue to expand our portfolio of service offerings of consumer insights to corporations, backed by a robust digitally enabled platform as part of our big, audacious Mission Himalaya - Unchi Udaan- roadmap – a vision to connect and resolve problems of over 250 million Indian households.
We invite you to apply with us if you wish to build your career by way of building our nation. Email your resumes at [email protected].
Top Benefits
- Competitive Salary
- Competitive Benefits Package
- Convenient Commute (Walking distance from Chakala metro station)
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