Content Research Executive

About Axis My India

Axis My India Limited is India’s leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the "A" App, a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My India’s vast network of 5,000+ locations across 700 districts. Powered by Google Cloud and Google Gen AI, it continuously learns and improves to deliver better user experiences. The company is spearheaded by Mr. Pradeep Gupta who is a leading name in market research and is India’s top psephologist.

Requirements

Roles and Responsibilities

• Conduct focused content research across multiple sectors by aggregating data from diverse sources, including media analysis, public opinion surveys, and digital platforms.
  
• Collate and synthesize research inputs to identify key trends, emerging needs, and opportunities relevant to the target audience across various sectors.
  
• Define and segment target user groups based on research-driven criteria to enhance content relevance and reach.
  
• Provide actionable solutions and strategic recommendations to content and marketing teams, using research findings to guide content selection and user engagement strategies.
  
• Assess the needs and interests of the target audience in different content areas, identify relevant information sources, and analyze data to ensure content aligns with local market preferences.
  
• Utilize internet search engines and digital publishing tools effectively for research and to stay updated on trending topics across sectors.
  
• Identify and review relevant government websites for new and updated schemes and policies to inform content strategy.
  
• Contribute to long-term content planning by providing data-backed insights and recommendations.
  

Key Skills / Abilities

• Excellent written and verbal Communication
  
• The ability to efficiently and effectively gather information from a wide range of sources, including news websites, government portals, academic databases, social media, sports-specific websites, local newspapers and more.
  
• Understanding multiple genre and knowledge of government schemes/policies.
  
• A deep and up-to-date knowledge of rural, small towns and other economic issues.
  
• Meticulous attention to detail and a rigorous approach to verifying information for accuracy and reliability. This includes cross-referencing sources and identifying potential biases.
  
•  Understanding basic statistical concepts and the ability to interpret data, identify trends, and use metrics to support story lines and analysis.
  

Experience Required

•  Minimum of 2 years of experience in content research, market analysis, or a related role.
  
• Proven ability to conduct in-depth research and synthesize complex information.
  
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
  
• Should have delivered accurate and engaging content in a fast-paced environment
  
  

Education

MBA / BA literature / Communication / Journalism

Benefits

• Competitive salary and benefits package
  
• Opportunity to make significant contributions to a dynamic company
  
• Walking distance from Chakala metro station, making commuting easy and convenient.