Business Development Rep - Lead Generation

Role and Responsibilities

PetroLedger is seeking an oil and gas fluent Business Development Representative – Lead Generation to research target accounts, conduct outbound prospecting, qualify initial fit, and generate well qualified meetings for sales leadership. This is a top of funnel role for a sales professional who enjoys building opportunities from the ground up, and with a mission to identify and reach the right customers through relevant outreach and proper qualifications. This role does not own detailed discovery, proposals, negotiation, closing, or ongoing opportunity management; however, this role does present the opportunity to develop deep knowledge of PetroLedger's services and client base, take increasing ownership of the sales process, and ultimately build and manage a book of business over time.

JOB DUTIES

Business Development & Pipeline Generation

• Proactively research and prioritize target oil and gas accounts within PetroLedger’s approved ideal customer profile. 
• Identify relevant decision makers across finance, accounting, land, regulatory, and operations.
• Execute consistent, personalized outreach by phone, email, LinkedIn, referrals, and industry event attendance and follow up.
• Introduce PetroLedger's positioning and capabilities in a clear and credible way.
• Conduct initial qualification based on account fit, buyer role, business need, service alignment, timing, and willingness to take a next step.
• Schedule qualified meetings for sales leadership and provide a concise, accurate handoff with account context, needs, stakeholders, and next steps.
• Maintain timely and accurate prospecting activity, qualification notes, and lead status in HubSpot.
• Liaise with Marketing Coordinator to utilize Hubspot for target campaign development, performance tracking and market insights.
• Meet agreed goals for prospecting activity, qualified meetings held, sales accepted opportunities, and CRM discipline within Hubspot.

Industry & Market Development

• Represent PetroLedger at conferences, industry events, networking functions, and client meetings to develop relationships and generate new opportunities.
• Build and maintain a strong professional network within the oil and gas community.
• Monitor industry trends, market activity, and prospective client developments to identify emerging business opportunities.
• Increase awareness of PetroLedger's capabilities and service offerings within target markets.

Pipeline Management & Reporting

• Maintain accurate and timely records of prospecting activity, client interactions, opportunities, next steps, and pipeline progression within Hubspot.
• Track business development activity and provide regular updates on pipeline health, results, and emerging opportunities.
• Support the continued development and refinement of PetroLedger's business development processes and practices.

Professional Growth

• Continue developing industry knowledge, consultative selling skills, and understanding of PetroLedger's services and client needs.
• Progress toward greater ownership of the sales cycle and development of an individual book of business as experience and organizational knowledge grow.
• Evaluate prospecting and opportunity generation efforts to identify effective strategies and areas for improvement.

SKILLS

• Confident initiating cold conversations and engaging professional decision-makers by phone, email, LinkedIn, and in person.
• Self-motivated, resilient, coachable, collaborative, and comfortable working toward measurable goals.
• Demonstrated ability to generate new business opportunities through proactive prospecting and relationship development.
• Strong verbal and written communication skills with the ability to engage professionals at varying levels of an organization.
• Ability to understand business challenges and effectively connect prospective clients with appropriate solutions and internal expertise.
• Strong interpersonal and relationship-building skills
• Self-motivated with the ability to work independently and take ownership of business development activities.
• Strong organizational, time-management, and follow-up skills.
• Ability to manage multiple prospects and opportunities simultaneously.
• Ability to work collaboratively across Sales, Marketing, and operational teams.
• Willingness and ability to travel for client meetings, conferences, networking events, and other business development activities.

QUALIFICATIONS AND EDUCATION

• Prior BDR/SDR experience or experience selling outsourced, professional, energy, or technology services is required.
• Oil and gas industry experience is strongly preferred
• Bachelor's degree in Business, Marketing, Communications or a related field is preferred.
• Approximately 3–5 years of business development, sales, account development, or related experience is preferred.

About PetroLedger

PetroLedger provides specialized accounting, land, regulatory, and related professional services to companies throughout the oil and gas industry. Our team combines deep industry expertise with flexible service models designed to help clients address operational needs, support growth, and access specialized expertise. This role offers the opportunity to join a growing organization, directly influence its business development efforts, and grow alongside the company's expanding service offerings and client base.

ADDITIONAL NOTES 

This job description outlines the core responsibilities of the role but is not exhaustive. Additional goals may be assigned in alignment with PetroLedger’s values and evolving needs

What you can expect:

• Meaningful work supporting complex oil & gas operations and client-owned assets
• Collaborative, team-oriented culture with direct access to leadership
• Career growth opportunities, including progression to Senior Lease & Title Analyst roles
• Exposure to diverse clients and systems to expand your expertise
• Flexible, hybrid work environment supporting work-life balance

Benefits

PetroLedger offers a competitive and comprehensive benefits package, including:

• Medical, dental, and vision insurance
• 401(k) with company match
• Short-term and long-term disability coverage (STD & LTD)
• Life insurance
• Paid time off (PTO) and company holidays
• Professional development and growth opportunities