Senior Field Marketing Manager

We are looking for a Senior Field Marketing Manager with 5–7 years of experience to bridge marketing and sales at one of the fastest-growing AI companies in healthcare. You'll be the first dedicated field marketing hire at Assort Health, owning the strategy and execution of regional programs — executive dinners, customer experiences, roadshows, and more — that directly drive pipeline and revenue. Assort just closed a $76M Series B, has 100+ events planned this year, and is scaling across the entire healthcare industry. There is an existing foundation from a contractor, but you'll be building the in-house function from the ground up alongside a newly hired Head of Events & Field Marketing.

What will you be doing?

Own end-to-end planning and execution of regional field marketing programs — executive dinners, customer events, roadshows, and specialty-specific activations — that generate measurable sales pipeline

Serve as the critical bridge between marketing and sales, guiding reps on marketing resources, managing pre-event bookings, and driving post-event follow-ups to keep pipeline moving

Build and maintain a feedback loop with sales to track pipeline metrics, hold teams accountable, and continuously optimize program ROI

Develop repeatable, scalable field marketing processes and playbooks as the first in-house IC on this team

Report on event performance with strong data rigor — pipeline attribution, conversion rates, and ROI — to inform strategy and budget allocation

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Days 1–30

Immerse, Assess & Align - Understand the territories, pipeline gaps, and what "great" looks like at Assort

Territory & Pipeline Intelligence

Embed with regional Sales and BD teams — join calls, attend pipeline reviews, and learn the language of each territory's accounts and ICP

Pull CRM data (Salesforce/HubSpot) to map where pipeline is stalling by region, deal stage, and vertical — identify where field marketing can accelerate deals now

Identify the top 20–30 target accounts per region and understand which are event-receptive vs. digitally engaged

Review any prior field marketing activity: event formats, attendance rates, meetings sourced, and pipeline influenced

Cross-functional Relationship Building

Schedule structured 1:1s with regional Sales leaders, BDRs, Demand Gen, Provider Success, and Brand to align on expectations and establish communication cadence

Understand the current vendor and agency landscape — who exists, what contracts are in place, what's worked and what hasn't

Learn Assort's brand guidelines, event standards, and messaging framework from the Brand team before running any external-facing program

30-day deliverable

Present a "Field Marketing Baseline Report" to GTM leadership: regional pipeline gaps, event opportunity map, and a prioritized recommendation for H1 field programs

Days 31–60

Activate & Execute - Run the first programs, build the operating system, and prove the model works

Launch First Regional Programs

Execute the first regional event end-to-end — whether an executive dinner, local roundtable, etc — using the playbook you've started building

Design a pre-event outreach motion with BDRs and Sales: target list, sequence timing, meeting booking goal, and outreach messaging tailored to each account

Test 2 distinct event formats (e.g. intimate dinner vs. broader practitioner roundtable) to generate early data on what resonates by audience type and region

Stand up vendor and agency relationships for key markets — negotiate contracts with venues, AV, catering, and swag suppliers

Operational Foundations

Build the field marketing playbook: event master checklist, invite strategy templates, onsite runbook, and post-event follow-up SOP with lead routing into CRM

Establish a budget tracking system — cost by event, cost per attendee, cost per meeting, and cost per opportunity — updated in real time

Set up the field marketing reporting framework in Salesforce/HubSpot: pipeline sourced, pipeline influenced, and event-attributed opportunities by region

Define joint accountability metrics with Sales: what counts as "field-sourced pipeline" and agreed SLAs for post-event follow-up

Days 61–90

Scale & Optimize - Turn early wins into a repeatable regional engine and own the pipeline number

Program Expansion

Scale the highest-converting event format from days 31–60 into a multi-market roadshow — establish a repeatable regional program cadence (e.g. monthly dinners, quarterly summits)

Launch a regional roadshow series targeting 3–5 priority markets aligned to Sales territory goals for the next half

Identify and activate emerging community events and regional industry meetings aligned to Assort's specialty expansion roadmap — get ahead of Q3/Q4 opportunities now

Develop differentiated programming formats — structured peer exchanges, executive briefings, hands-on product sessions — that create genuine connection beyond a standard dinner

Pipeline Accountability

Deliver the first full-quarter field marketing retrospective to GTM leadership: pipeline sourced, pipeline influenced, cost per opportunity, and what the data says to invest in next

Partner with Demand Gen to build an account-based pre-event nurture track — so field events land on already-warmed accounts, not cold outreach

Work with Provider Success to design a customer-facing field format that deepens relationships and generates expansion pipeline and referrals

Operational Maturity

Run a full playbook retrospective — identify gaps in vendor execution, lead capture, or Sales follow-up, and ship playbook v2

Build the H2 field marketing calendar: event selection, budget allocation by region and format, and Sales alignment sign-off before end of day 90

Establish a recurring weekly field marketing sync with regional Sales leads to keep programs tightly aligned to live pipeline needs