Marketing Specialist - Digital

Overview

Digital Marketing Specialist

Do you have a passion for helping local businesses thrive? Are you a detail-oriented digital whiz who loves diving into data? If so, then this entry-level digital marketing coordinator role might be perfect for you!

About Apex:

Apex Service Partners is a national leader in residential HVAC, plumbing, and electrical services, with 14,000 teammates across more than 225 locations in 46 states and over $3.5 billion in annual revenue. With backing from Alpine Investors and a strategic minority investment commitment from Apollo-managed funds, we combine substantial financial resources, national expertise, and growth opportunities with the local leadership and trusted brands that make our businesses successful. Our mission is to elevate the trades by investing in people and serving the operators who lead them. Whether leading a local business or supporting our partners on the national team, we share one purpose: give our teams the tools, talent, and support to build exceptional businesses, create meaningful careers, and deliver outstanding service to their communities.

About the Role:

In this important role reporting to the Head of Digital Marketing, you'll join our growing digital marketing team to help home services businesses across the U.S. leverage the power of Google Local Services Ads (LSA).  You'll be responsible for creating, managing, and optimizing LSA profiles to drive qualified leads and grow their customer base.

Responsibilities:

• Collaborate with regional marketing teams to understand their marketing and operational goals
• Develop best-in-class LSA profiles
• Manage campaign budgets and optimize performance
• Monitor campaign performance metrics and generate insightful reports
• Stay up-to-date on the latest Google Local Services Ads features and best practices
• Provide excellent customer service and build strong relationships with internal and Google support teams

Qualifications:

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field (or equivalent experience)
• Cursory understanding of digital marketing principles
• Familiarity with Google Ads & Google Business Profiles (a plus)
• Excellent analytical and problem-solving skills
• Ability to prioritize tasks and manage multiple projects simultaneously
• Excellent written and verbal communication skills
• A passion for helping local businesses succeed

Bonus Points:

• Experience with Google Local Services Ads
• Experience in the home services industry
• Proven track record of success developing and auditing reports in Excel

What We Offer:

• Opportunity to be part of a fast-paced and growing team
• Competitive salary and benefits package
• Learn from industry experts and develop your digital marketing skills
• Make a real difference in the success of local home services businesses

If you're a highly motivated and service-oriented individual with a passion for digital marketing, we encourage you to apply!

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