Sr Analyst - Programmatic

Overview

otice Period: 15-60 Days

 

Location: Pune

 

Experience: 4-6 years

 

Skills: DV360, The Trade Desk (TTD), Amazon DSP, Xandr, Yahoo DSP, Quantcast, Beeswax (Proficient in 2–3 major DSPs with end-to-end campaign execution experience, including deal setup (PMP/Programmatic Guaranteed), RTB optimization, audience targeting, campaign troubleshooting, and performance reporting.)

 

About the role

 

This exciting role requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.

 

Join us at OGS

 

We are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions. We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients. With over 7,000+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

Responsibilities

This exciting role of a Senior Analyst - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team and capable of:

 

• Successfully managing the day-to-day performance of campaigns on Major DSP's like DV360, The Trade Desk (TTD), Amazon DSP, Xandr, Yahoo DSP (Any 2-3)
• Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP.
• Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks
• Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration)
• Able to ideate successful audience segmentation aimed at reaching a client goal.
• Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
• Able to make compelling arguments based on data and results for more client data access.
• Working with the agency team to develop best-in-class solutions based on available tech.
• Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed.

Qualifications

• A full-time graduate degree (Mandatory)
• Minimum 4-6 years of experience in managing programmatic campaigns for large clients.
• Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Googleplatforms.
• General troubleshooting skills and strong attentionto detail.
• Working knowledge of digital marketing: display, video, social, and marketing analytics.
• Proven technical and analytical aptitude, with a curiosity for testing and innovation.
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.