Senior Art Director, Luxury

Hybrid - NYC Only

Job Summary

The Senior Art Director, Luxury serves as the creative lead for Sulwhasoo, overseeing the brand's visual expression and creative execution across all consumer touchpoints within the North American market. This role is responsible for ensuring world-class creative standards that reflect Sulwhasoo's luxury positioning while supporting key business objectives through strategic, consumer-centric design solutions. The position may also support AP Beauty and future luxury brand initiatives as business needs evolve.

Reporting directly to the VP, Creative & Retail Design, the Senior Art Director is a senior leader within the Creative & Retail Design Division, partnering closely with Marketing, Digital, Ecommerce, Retail, Copy, and Project Management teams. This individual will lead a team of Graphic Designers while maintaining a hands-on involvement in creative development and execution when required.

The ideal candidate combines exceptional luxury design sensibilities with strategic thinking, business acumen, and strong people leadership. They will be responsible for elevating brand storytelling, fostering cross-functional collaboration, and driving creative excellence across all channels while maintaining alignment with global brand guidelines and regional market needs.

Principal Accountabilities

Creative Leadership & Brand Stewardship

• Serve as the primary creative lead for Sulwhasoo within North America.
• Own and maintain the visual integrity and consistency of the brand across all channels and consumer touchpoints.
• Translate global campaigns and assets into market-relevant creative executions while preserving brand equity and luxury positioning.
• Establish and reinforce best-in-class creative standards that reflect the sophistication and heritage of the Sulwhasoo brand.

Creative Development & Execution

• Lead concept development and creative execution for integrated marketing campaigns, product launches, retail initiatives, ecommerce experiences, CRM, social media, and digital content.
• Review, approve, and provide direction on all creative deliverables to ensure exceptional quality and consistency.
• Partner with internal and external creative resources to deliver projects on time and to the highest standards.
• Provide hands-on design support during peak business periods as needed.

Team Leadership & Talent Development

• Directly manage and develop a team of two Graphic Designers.
• Foster a collaborative, accountable, and high-performing creative culture.
• Provide mentorship, coaching, and regular performance feedback to support professional growth and team effectiveness.
• Support recruitment, onboarding, and development of future creative talent.

Cross-Functional Collaboration

• Build strong partnerships with Marketing, Project Management, Digital, Retail, Ecommerce, and Copy teams.
• Present creative concepts and recommendations to senior leadership with confidence and clarity.
• Act as a trusted creative advisor and partner to key stakeholders across the organization.
• Establish effective communication and collaboration with global headquarters and regional counterparts.

Key Experience and Skills

Qualification and Experience

• Bachelor's Degree in Graphic Design, Fine Arts, Visual Communications, or related field preferred; equivalent professional experience will be considered.
• Minimum 8 years of progressive experience in creative, design, art direction, or related fields.
• Prior experience managing and developing creative teams.
• Experience within luxury beauty, prestige consumer goods, luxury retail, fashion, or lifestyle brands strongly preferred.
• Demonstrated success leading integrated, multi-channel creative campaigns.

Skill Sets

• Advanced expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Strong understanding of print, digital, social, retail, and experiential design.
• Exceptional visual design, typography, layout, and storytelling capabilities.
• Strong creative presentation and communication skills.
• Knowledge of video editing, motion graphics, 3D design tools, and AI-enabled creative platforms preferred.
• Korean language proficiency is a plus.

Personal Attributes

• Strong leadership presence with the ability to effectively engage executive stakeholders.
• Exceptional luxury aesthetic sensibility and creative judgment.
• Strategic thinker capable of balancing creative objectives with business goals.
• Accountable, proactive, and results-oriented.
• Collaborative team player who builds trust across functions.
• Honest, professional, and demonstrates the highest level of integrity.
• Effective mentor with a passion for developing talent.
• Adaptable and willing to contribute hands-on design work when business needs require.
• Strong organizational and problem-solving capabilities.
• Excellent verbal, written, and interpersonal communication skills.

 

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.