ESPEC PL TECH MARKETING

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description

Global Data Analyst - Paid Media & Digital Performance

Job Description

The Global Data Analyst - Paid Media & Digital Performance supports data-driven decision-making across 3M's global digital marketing and paid media ecosystem. This role develops analytics, dashboards, and insights across paid media, SEO, and digital campaign performance, partnering with global marketing, media, agency, and business stakeholders.

The analyst needs to have a strong working knowledge of platforms such as Google Search Console, Botify, Sprinklr/Meta, and Adobe Analytics, including how these platforms work, what data they generate, and how to leverage that data to optimize digital marketing effectiveness.

Primary Responsibilities

Analytics, Reporting, and Dashboard Development

• Partner with stakeholders to define KPIs, success metrics, and reporting priorities for paid media and digital campaigns.
• Integrate and analyze data from Adobe Analytics, Google Search Console, Botify, Sprinklr, paid search/social, programmatic, and other media tools.
• Build and maintain Power BI dashboards tracking campaign performance, media efficiency, audience engagement, and conversion activity; ensure dashboards are accurate, scalable, and user-friendly.

Paid Media and Search Performance

• Analyze paid media performance (impressions, CTR, CPC, CPM, conversions, ROI) by channel, campaign, audience, geography, and segment to identify optimization opportunities in targeting, budget, and media efficiency.
• Analyze organic search performance (visibility, keywords, crawl health, traffic) and connect paid/organic search data for a complete view of search performance.
• Support measurement frameworks, tagging, taxonomy, and reporting standards.

Data Quality, Insights, and Governance

• Perform multi-source analysis to identify trends, performance drivers, and customer behavior insights; prepare clear, actionable outputs for stakeholders.
• Investigate data gaps/discrepancies, partner with SMEs and platform owners on resolution, and maintain documentation for dashboards, metrics, and taxonomies.
• Support best practices for UTM governance, tracking, and data consistency.

Stakeholder Partnership

• Educate stakeholders on dashboards, data, and reporting capabilities; translate complex findings into clear business recommendations.
• Collaborate with technical and non-technical stakeholders globally to drive consistent adoption of digital performance insights.

Required Qualifications

• Bachelor's degree in Business, Marketing, Data Science, Analytics, Computer Science, Statistics, Economics, or a related field.
• 5+ years of experience in digital marketing analytics, paid media analytics, campaign reporting, or web analytics, gained within media agencies or multinational consumer products organizations.
• Hands-on experience with platforms such as Adobe Analytics, Google Search Console, Sprinklr, Botify, Google Ads, Microsoft Ads, social platforms, or DSPs.
• Demonstrated ability to build dashboards, reports, and queries using Power BI or similar tools (including Power Query and basic SQL), with strong attention to design and usability.
• Excellent proficiency in English, with strong written and verbal communication skills.

Preferred Qualifications

• Experience with Python and R for data analysis and automation.
• Familiarity with CRM, marketing automation, customer journey analytics, or eCommerce performance reporting.
• Exposure to AI-enabled analytics tools or AI agents for automated reporting or insight generation.

Key Behaviors and Competencies

• Strong analytical thinking and problem-solving, with the ability to explore data quickly while maintaining accuracy.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.

3M Global Terms of Use and Privacy Statement

Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.

Please click on the following links and select the country where you are applying for employment to review the applicable Terms of Use (link here) and Privacy Policy (link here). Before submitting your application, you will be asked to confirm your agreement with the terms.