Whatnot

Whatnot operates as a community marketplace and livestream shopping platform that began by serving collectors of Funko Pops and Pokemon cards. It quickly became the leading marketplace for those collector communities and has since expanded into sports cards, NFTs, and vintage fashion. In July 2022, Whatnot raised $260 million in a Series D round, valuing the company at $3.7 billion—a 2.5x increase from a $1.5 billion valuation in September 2021. Whatnot's mission is to enable anyone to turn their passion into a business and bring people together through commerce, connecting, transacting, and building a business in one place to bring the in-person retail experience online. It positions itself as the leading marketplace for collector communities, focusing on niches around collectors and enthusiasts.