Unusual helps brands understand how LLMs talk about them, and gives them tools to change their minds. This is an immensely important and interesting technical challenge – our engineering team focuses on reverse engineering the sources, implicit biases, and reasoning patterns that guide model behavi...
first. We only work with people we deeply trust and respect. We think this makes work more fun, freeing, and effective. We try to remain down to earth and in touch with customers' real pains. Everyone at Unusual works in the customer service department. We do whatever it takes. When we know what we must do, we don't take shortcuts or shy away from huge ugly challenges.
Unusual helps brands understand how LLMs talk about them, and gives them tools to change their minds.
This is an immensely important and interesting technical challenge – our engineering team focuses on reverse engineering the sources, implicit biases, and reasoning patterns that guide model behavior, and builds products that use this understanding to help people regain control over how they are represented.
From a product perspective, we have a unique opportunity to define the new field of “Brand Engineering”: we can accurately measure LLM’s opinions of a brand, which enables us to quantify a brand’s performance relative to their peers along any dimension. By putting numbers to these previous intangibles, we can add an element of science to the art of brand; perhaps the final piece of a decades-long effort to bring math to marketing.
If you want to define a product category, push the boundary on a new field of research – applied interpretability, and make a positive impact by helping people control their own narrative rather than large AI companies, we’d love to talk.
