Toma
About Toma
The company, Toma, aims to become the Microsoft/OpenAI of the automotive industry by supplying a fully integrated AI and software suite to tens of thousands of profitable automotive dealers in America, and then worldwide. It is focused on bringing AI to all operations in the automotive sector and has partnered with Lithia Motors and Cox Automotive. Toma is backed by investors including Andreessen Horowitz, Y Combinator, Scale Angels, Flex Capital, and Holman Automotive, and its founders are Monik Pamecha (CEO) and Anthony Krivonos (co-founder). Originating from a YC Hack Project, it began with two engineers shadowing advisors in hot service bays and mapping dealership workflows, writing code inside dealerships as bugs and ideas were discovered, turning a prototype into a real product. Toma is the fastest-growing AI platform in automotive, with over 100 dealerships across the U.S., customers such as Martin Management Group and Middletown Honda, and impact including surpassing seven figures in ARR in less than a year and handling over 1 million call minutes since launch.
Location
Culture & values
Culture motto: Builders First, Always.
Toma was built by engineers and hires technically-minded people across all responsibilities.
The company moves quickly, fixes things, and builds from the ground up.
The team cares deeply about real-world impact and meticulous attention to detail.
Founders and the product development process involve shadowing advisors in service bays, listening to call recordings, and mapping dealership workflows in Figma.
The team collaborates closely with dealerships and their staff, who trust them to communicate with customers.
The culture emphasizes hands-on, customer-driven product development and learning from real-world operations.
Life at Toma
Frequently asked questions
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