AI

Seldon

Seldon provides decision layer for product development using a multi-agent simulation engine to predict user responses and surface friction. It uses personas from analytics and ethnography, matches behavior 87% across Big Five traits, and is SOC 2 Type II compliant.

Backed by Sonae IM, AlbionVC, Amadeus Capital Partners and 3 more

Work at Seldon?

Team size
11-50
Founded 2025
Total raised
$32.9M
Series B · last round Mar '23

About Seldon

The future of product development in the era of frontier AI. We’re helping product and growth teams simulate user behavior before shipping code. With Seldon you can test ideas in hours, not weeks, and uncover issues before they become expensive mistakes.

Funding

$32.9Mtotal raised

Jan '19Nov '20Mar '23
  • Mar 2023 · Series BSonae IM, Amadeus Capital Partners, AlbionVC, Cambridge Innovation Capital
    $20M
  • Nov 2020 · Series AAlbionVC, Cambridge Innovation Capital, Global Brain, Amadeus Capital Partners
    $9.4M
  • Jan 2019 · EquityAmadeus Capital Partners, Techstars, Global Brain
    $3.5M
  • Sonae IM
  • AlbionVC
  • Amadeus Capital Partners
  • Cambridge Innovation Capital
  • Global Brain
  • Techstars

Company at a glance

Founded2025
Websiteseldon.com
LinkedInLinkedIn

Top Benefits

  • WFH: 2 days/week (Wed & Fri) to catch up on laundry, save time commuting, and let your cat walk across the keyboard
  • Adventures: 2 annual offsites (we’re back from Las Vegas and planning something fun in Sept), plus we host regular team dinners and events in the city
  • Environment: Beautiful office in SoMa, fully stocked, and optimized for deep work
  • PTO: 28 days (inc 5 company days on stats) that we all take (even our founders)
  • Health: 100% paid medical, dental & vision

The team at Seldon

11-50 peopleSee everyone on LinkedIn

Location

Life at Seldon

Frequently asked questions

Key benefits include: WFH: 2 days/week (Wed & Fri) to catch up on laundry, save time commuting, and let your cat walk across the keyboard, Adventures: 2 annual offsites (we’re back from Las Vegas and planning something fun in Sept), plus we host regular team dinners and events in the city, Environment: Beautiful office in SoMa, fully stocked, and optimized for deep work, PTO: 28 days (inc 5 company days on stats) that we all take (even our founders), Health: 100% paid medical, dental & vision.

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