PEER39

Icon (icon.com) brands itself as the AI Admaker, using artificial intelligence to create advertising campaigns. It operates in the advertising technology space and is a venture-backed company. Icon is backed by Peter Thiel’s Founders Fund, Saquon Barkley, and leaders of OpenAI, Google DeepMind, Ramp, and Cognition. Its mission is to redefine how businesses create ads by using AI.

NewForm is a creative intelligence company headquartered in New York City that helps category disruptors scale their paid advertising by transforming creative into a measurable, repeatable growth system. The company oversees more than $100 million in annual paid media spend and produces thousands of human-created ads each month for its clients. NewForm works with innovative companies including Kalshi, ElevenLabs, and Babbel, positioning itself as a key partner for brands looking to optimize their advertising performance and drive sustainable growth.

Arbio, headquartered in Berlin, Germany, is building an AI-native property management platform for short-term rentals across Europe. It currently manages over 1,000 apartments and operates real properties in Berlin, Hamburg, Vienna, and Leipzig, with plans to expand to additional European cities. The company has raised a $36 million Series A funding and maintains an engineering team of five engineers. Arbio’s platform uses AI to observe, decide, and act on real-world property operations with humans in the loop, enabling AI-assisted management of short-term rental properties across Europe.