SaaS · San Francisco, United States
Lapel
Lapel provides data infrastructure and tools that enable customer-facing teams to understand and act on customer insights at scale, unifying context across organizations. Founded by Nick and Coleman, the San Francisco-based company has raised $13M in seed funding and serves startups through enterprises.
Work at Lapel?
- Location
- San Francisco, United States
- Team size
- 11-50
- Founded 2025
- Total raised
- $500k
- Pre-seed · last round Jun '25
About Lapel
Lapel builds data, infrastructure, and tools that empower customer-facing teams to understand their customers deeply and act on those insights at scale. The company unifies customer context, coordinates action across teams, and bridges the gap between customer intent and actual experience. Founded by Nick and Coleman and headquartered in San Francisco, Lapel has raised $13M in seed funding from top-tier investors and is currently in a hyperscale growth phase, serving customers ranging from fast-growing startups to large enterprises, including a recently signed public company contract and several mid-market and enterprise deals in its pipeline.
Culture & values
Lapel's internal culture mirrors its product mission of making people feel known and cared for
The team is in pursuit of becoming the most hospitable software company
Hospitality ethos extends to every interaction, including hiring
When candidates come on-site for interviews, the team prepares personalized gifts and learns fun facts about them in advance
No rigid hierarchy exists in the organization
Everyone works closely with everyone else, including the founders
Environment is collaborative, fast-moving, and high-ownership
People are expected to operate with minimal oversight and a bias toward action
Regular off-sites, tight feedback loops, and direct communication define the day-to-day rhythm
The team values scrappiness, intellectual curiosity, and a hospitality mindset
Speed does not come at the expense of thoughtfulness
The team treats others with genuine kindness
The team at Lapel
11-50 peopleSee everyone on LinkedIn
Location
Team Composition
6 people- Finance & Accounting1 senior2
- General Management2 senior2
- Operations1
- Sales1
Frequently asked questions
Lapel is based in San Francisco, United States.
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