
Kickoff
Kickoff is the first health insurance-covered personal training provider, combining AI and human coaches to deliver preventative healthcare and reduce costs for insurance partners while increasing access to elite wellness.
Backed by Monashees
- Locations
- New York+1
- Also Remote
- Team size
- 201-500
- Founded 2018
- Total raised
- $12.8M
- Seed · last round Jun '22
- Salary range
- $94–280k
- + equity · all 4 roles
- Visa
- Visa sponsorship
- 1 of 4 roles
Open positions · 4
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About Kickoff
Kickoff is the first and only provider of personal training covered by health insurance, pioneering a new category in preventative healthcare. The company's mission is to make healthcare more preventative while increasing access to elite wellness, combining artificial intelligence with human coaches to drive measurable client impact and reduce costs for its health insurance partners. Built AI-first from the ground up, Kickoff leverages technology alongside expert coaching to deliver personalized training experiences. By working directly with health insurance companies as customers, Kickoff is reshaping how preventative wellness is funded and delivered, making high-quality personal training accessible to a broader population.
Funding
$12.8Mtotal raised
- Jun 2022 · Seed$7M
- Nov 2020 · Pre-seed$3M
- Jul 2019 · Pre-seed$1.2M
- Oct 2015 · EquityMonashees$1.6M
- Monashees

Company at a glance
The team at Kickoff
201-500 peopleSee everyone on LinkedIn
Team breakdown
Team Distribution
- Operations & Specialized Services88%
- Business Operations6%
- Sales & Business Development3%
- Engineering1%
- Other1%
Where the Team Studied
- 1.Concordia University Chicago
- 2.Liberty University
- 3.Texas A&M University
- 4.Fanshawe College
- 5.University of Pittsburgh
Team Worked At
- UnitedHealth Group
- Anthem, Inc.
- Mayo Clinic
- Noom
Location
Team Composition
260 people- Medical76
- General Management10 senior12
- Consulting10
- Education10
- Operations1 senior7
- Sales7
- Customer Service5
- Engineering and Technical1 senior5
Life at Kickoff
Frequently asked questions
Of 4 open roles, Kickoff has 1 remote, 1 hybrid, 2 on-site positions.
Kickoff is based in New York.
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