
General Creative
AI video ad platform turning thousands of competing creators into proprietary taste data for creative AI.
- Location
- San Francisco
- On-site · 1 role
- Team size
- 1-10
- Founded 2025
- Stage
- Pre-seed
- Open roles
- 1
Open positions · 1
About General Creative
General Creative is building individualized AI that understands human taste. Nearly 10,000 creators answer real brand briefs with AI video ads; peers and brands rank the entries, and the winners run as live campaigns that send back real conversion data. The result is a unique preference dataset used to train reward models, creative evals, and eventually creative agents.
Culture & values
High agency and a strong bias toward building
Intellectual honesty and low ego
Comfortable changing direction when the evidence changes
Willing to do unglamorous early-stage work
Product instincts alongside technical depth
Real interest in creativity and human feedback
Company at a glance
The team at General Creative
1-10 peopleSee everyone on LinkedIn
Location
Frequently asked questions
Of 1 open role, General Creative has 1 on-site position.
General Creative is based in San Francisco.
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