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Firefly defines its mission as providing safety for the modern workplace and positions itself as disrupting the workplace safety space. The company combines hardware and AI to detect issues and deliver help exactly when and where it’s needed, building modern safety infrastructure with real-time location, AI-native software, and rugged IoT hardware. Backed by top venture capital firms, Firefly operates in the $30B workplace safety market, which is growing about 20% annually due to regulatory tailwinds. Its stated goal is to save lives, and its branding tagline is Safety for the modern workplace.
$23M
raised
Cloud asset-management startup Firefly raised a $23M Series A led by Vertex; Hanaco and SoftBank returned, with new strategic investors InMotion Ventures and Redseed.