SaaS · London, United Kingdom

Conduct

Conduct is a London-based IT modernization company that uses AI-driven enterprise system intelligence to help large organizations map, diagnose, and modernize complex systems. The company partners with SAP, BCG, and systems integrators to accelerate enterprise digital transformation.

Backed by Index Ventures, Booom, Creandum and 3 more

Location
London, United Kingdom
Team size
11-50
Founded 2024
Total raised
$72M
Series A · last round Jun '26

About Conduct

Conduct is an enterprise IT modernization company on a mission to make IT the innovation powerhouse of every organization. Founded by JP, Philip, and Henry, the London-based company operates as a small, talent-dense team backed by investors including Index Ventures and Iconic, with expansion underway in New York City. Conduct specializes in AI-driven enterprise system intelligence, helping the world's largest organizations map and diagnose complex systems to enable rapid change and modernization. The company has established strategic partnerships with SAP, BCG, and leading systems integrators, positioning itself to support major enterprises in their migration to SAP S/4HANA by the end of 2027.

Culture & values

The company is a small, talent-dense team based in London and New York City.

The team operates with extreme ownership, high velocity, and low-ego collaboration.

Cultural fit is paramount: everyone is confident and competent, but also humble, self-deprecating, and genuinely supportive of colleagues.

The team gravitates toward people who are sweet, high-energy, and who answer questions with a smile and enjoy teaching others.

People work hard because they genuinely love showing up, not because it is mandated.

The right people are driven by achievement, a desire to build something meaningful, and the opportunity to be part of the AI wave reshaping how the world's largest companies operate.

Funding

$72Mtotal raised

Sep '25Jun '26
  • Jun 2026 · Series AIndex Ventures, ICONIQ Growth, SAP, Lucid Capital, Creandum, Booom
    $60M
  • Sep 2025 · SeedCreandum, Lucid Capital, Booom
    $12M
  • Index Ventures
  • Booom
  • Creandum
  • ICONIQ Growth
  • Lucid Capital
  • SAP

Company at a glance

Founded2024
Location
London, United Kingdom
Websiteconduct.ai
LinkedInLinkedIn

The team at Conduct

11-50 peopleSee everyone on LinkedIn

HT

Henry Thompson

Co-Founder & CTO @ Conduct | We’re Hiring! | ex-Palantir

JG

Jake Golden

Engineer @ Conduct AI

JH

Jan Philipp Haas

Co-Founder & CEO @ Conduct | We’re hiring! | ex-Palantir

PH

Philipp Hoefer

Co-Founder & CPO @ Conduct | We’re hiring! | ex-Palantir

Team breakdown

Team Distribution

  • Engineering38%
  • Business Operations21%
  • Specialized17%
  • Sales & Business Development14%
  • Leadership10%

Where the Team Studied

  1. 1.University of Oxford
  2. 2.The London School of Economics and Political Science
  3. 3.WHU – Otto Beisheim School of Management
  4. 4.Imperial College London
  5. 5.University of Cambridge

Team Worked At

  • Palantir Technologies
  • Google
  • Bain & Company
  • OC&C Strategy Consultants
  • Deloitte

Location

Team Composition

24 people
  • Engineering1 senior7
  • Entrepreneurship3 senior3
  • Information Technology3
  • Customer Success and Support2
  • Operations2
  • Business Development1
  • Sales1

Life at Conduct

Frequently asked questions

Conduct is based in London, United Kingdom.

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